Setting: Bar
Me: Do you have Bud Select?
Bartender: No, how about Michelob?

Me: Uk, Ok.

[Camera pans to Bud Light]

Me: You have Bud Light?! Why didn’t you say so?

Bartender: [utterly confused] ummm, I thought you said Bud Select. Bud Light is nothing like Bud Select.

Guy with Me: It’s all about BRAND LOYALTY baby!
I like Coors, and they’re making great gains in terms of sales (according to AdAge). But, they still haven’t won my loyalty like Anheuser Busch…