Another Undecided Moment

Thanks to someone for sending me the latest swimming news. I just don’t know about this new turn of events. Here’s the thing: I swam for a Nike sponsored D1 college. All our equipment was Nike. I hated it. Compared to Speedo, they suck. Even in college, I still rocked Speedo goggles and whenever I […]

History in the Making

Ladies and gentleman, mark your calendars. Today I signed my first one year lease. It’s not 100% official, but the paperwork has been turned it. I’m starting to have a mini panic attack, but am breathing deeply and counting to 10. I also keep telling myself that there’s always a way to break a lease; […]

I'm Lazy, These Are Fun

I’m lazy, so few words tonight. But, below are some fun links worth checking out. This blogger is possibly more anal than me. He even made intense diagrams to prove his point and a PDF Brochure of all the diagrams. Holy cow. Still haven’t had a chance to fully read this, but awesome compilation of […]

50 Cent Ideas

I LOVE this idea. Some guy bought a vending machine, filled the capsules with a fun idea, the toy, a map for the idea and a quarter (refunding half the purchase price). Then, he randomly placed the machines around New York. I’m totally putting one of these in my office. It will be my latest […]

Little Things

A lot of my posts on BDA’s are rants about how much they suck. However, if they didn’t provide a great service, no one would work with them. So today, I’m acknowledging not one, but two BDA’s that got the little details right. Setting #1: Met with new BDA yesterday to kick off a project. […]

Indecision

***Warning: This is a personal rant*** I HATE being indecisive. I wish I could make a f*cking decision. The crazy thing? When it comes to work decisions, I can pull the trigger no problem. In fact, the joke in the office is that if it lands on my desk, it’ll be live by the end […]

Welcome to Earth

Today was one of those really great news days. Here’s just a few of the better ones happening outside the world of interactive media: Cool / Artsy / Geeky: Ian Cook, a British Artist, paints using remote control cars. Video and final piece here. Scientist creates a Periodic Table of Videos. For each element there’s […]

No Clue

Every few months, someone in my circle of family and friends poses this question, “Soooo…. what exactly do you do?” This is usually how the resulting conversation goes: Me: Do you know what Media Buying is? Grandpa: No Me: Uh, ok, do you know those ads you see on websites? Grandpa: Uh, not really Me: […]

A BDA's #1 Job

As a BDA, your #1 function is to make your Client’s life easier. Ultimately, that is your singular goal. Even if you suck, completely screw up the campaign and drive revenue into the toilet, if you make a Client’s life easier they won’t fire you. AND, if you truly are making a Client’s life easier, […]

Promoting Beauty 2.0

I got a beta invite to Zivity last night, and per some persuasion, I not only signed up to check it out, but am now writing my thoughts on it. Zivity is a royalty-based social network for female models and photographers that claims to “empower woman to feel their most beautiful and comfortable.” Zivity Co-Founder, […]

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