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This week, Twitter was abuzz about a new Twitter Grader. The grader takes several points into account and gives a person’s Twitter stream an overall score. With the release of this, some suggested that Twitter also add a “thumbs up / thumbs down” feature for individual tweets in order to increase “signal” and decrease “noise”. […]
Erich Fromm once said, “Creativity requires the courage to let go of certainties.” That’s exactly what happened when Orbitz partnered with three hotels for their Fill a Plane promotion. Not only was it a creative idea, but it was a great show and tell about the power of social media. Idea Behind the Promotion: – […]
A few months ago, Dear Jane Sample designed a Brand Timeline. Marketing folks loved the idea and several bloggers, including myself, created their own Brand Profile. It’s been really interesting to see not only the brands people choose to include (especially the International ones), but the way in which each person designed the actual timeline. Some […]
Ick, I dropped the ball today and pushed a little too hard. I hate when I do that. Coming from a competitive, athletic background, I like being pushed hard, really hard. Sometimes, I forget that not everyone likes to be challenged and pushed beyond their limits :/
Oftentimes, search gets a bad rap. It can do no right. However, it’s important to remember that SEM is a “pull” form of marketing. Unless a person actively goes to their search tool of choice (Google, Yahoo, Live, whatever), types in (a) your brand name or (b) the generic category that your brand falls into, you’ll […]
Viral Marketing makes me laugh. I think every CEO has said, “let’s do a viral campaign” to their BDA. Anyone not in the industry suggests that you learn more about it as there is an “extremely high demand for that in conjunction with marketing” (yes, this is a real quote from one of my non-interactive […]
I finally started packing this weekend. I hate packing. I hate unpacking even more. Surprisingly, packing provides several interesting lessons: 1. Realizing how many boxes your life fits into is quite the lesson in humility. Moreover, the fact that your whole life can fit into x amount of boxes, well that’s sobering too. 2. Packing […]
Usual collection of links that I think are fun, but am too lazy to write a full blog post about: Animal Planet “We’re Not that Different” Ads. Cute and funny. Guess I’m not quite grown up yet. There’s still way more beer in my fridge than food. Looks like everyone is banking on mobile advertising to […]
Stuff about how Generations interact, view the world and experience things always intrigues me. So of course, Beloit College’s Mindset List got me thinking. It’s a collection of 60 cultural waypoints to help professors understand where the Class of 2009 is coming from. Below are a few of my favorites: They have always been looking for Carmen Sandiego. […]