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Taking Over the World One Micro Interaction at a Time

I’m still thinking about Nike’s announcement to let their sponsored swimmers wear Speedo LZR suits. I have to say, even though I’m not a fan of Nike, I’m impressed by their decision and a few others:

  • – Nike gets the idea of the $100,000 salt and pepper shaker. Unlike Adidas, Nike has once again chosen to sponsor individual athletes vs. being the official sponsor of an event. By sponsoring individuals, they are connecting on a micro level. In addition, their sponsorship dollars are going further and lasting longer. Ask me who sponsored Amanda Beard in the 2004 Olympics. RedBull. Now ask me who sponsored the 2004 Olympics. No clue.
  • – It’s always good to be first. Now the other sponsors (i.e. Adidas, TYR) have to jump on board or look like pricks for refusing to allow their swimmers to wear whatever they want.
  • – Whatever the outcome, just imagine all the COOL marketing campaigns that can (and hopefully will) spawn from this.

For not being a fan of Nike, I’ve now written two semi-positive posts about the company. Imagine what I would have written if they denied their swimmers the right to wear what they wanted.

Posted by Vegasbab on August 1st, 2008 Posted in Advertising, Event, Marketing, News, Sports

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