The new Mac ads are brilliant. In two, 30 second spots, Mac effectively destroyed Microsoft’s $300 million dollar campaign and solidifies who really rocks at making Mac vs. PC ads.

A few of the things that make this campaign great:

1. Timeliness. Microsoft’s campaign launched around September 19. Thirty days later, Mac was able to come back with not one, but two rebuttals.
2. Without negativity, Mac brings two “painful” issues to the forefront – money and Vista.
3. The best part? In one day, Mac’s “Bean Counter” ad received 144,975 views on YouTube. Microsoft’s “Shoe Circus” ad has received 957,999* views to date. *Microsoft was a moron and didn’t properly promote or have a YouTube Channel. Thus, the video has received several more views from other’s who uploaded the video first and made it findable. But, I refuse to count those

Now if only I hadn’t just bought a new Vaio… damn.