How Not to Present

By , October 2, 2008 11:01 am

As budget season winds to a close and presentation season gets into full swing, I thought I’d provide a few tips on presenting:

  1. Dress to impress. Wear makeup. Put on a suit and tie (if applicable) and break out the cuff links. Hell, I even wear shoes to these meetings.
  2. Decide the appropriate forum for the meeting. If it’s a conference room, make sure to have drinks and food (depending on presentation length) available. If you choose to present over lunch, you should pay. Don’t stick me with the bill. If you do, don’t act all huffy that I assumed you would pay. Um, HELLO, you made the meeting, invited five people and chose the location.
  3. Print your presentation in color. Black and white is cheap, lame and unprofessional. Unless of course it’s applicable to your presentation or point.
  4. Handing me a media schedule and Insertion Orders in a binder clip as your “presentation” is probably not a good idea nor is it going to get buy off.
  5. Be prepared. Have stats and figures to back up your arguments. Not knowing a SINGLE answer to my “easy” questions makes you look like a totally douchebag.
  6. Know your shit. This includes knowing the brand as well. Cheapass.com makes total sense for a discounted brand, but it sure as hell doesn’t make sense for a luxury brand. If you have cheapass.com on the media schedule for a luxury brand, well, you’re a complete moron. I think I’d rather have a chimpanzee on my account.

Burned Out

By , October 1, 2008 11:54 pm

Burn out sucks. And wow, am I burned out. The worst part? The trickle down effect is in full force… from work, to sex, to designing artwork for the new place to blog post ideas… BLAH. BLAH. BLAH.

Burnt Out

Understanding My Brand

By , October 1, 2008 8:01 pm

Another scenario about the BDA that I just don’t understand:

  • - You’ve been working on my account for ten months.
  • - When you first came on board, I spent two full weeks out of my personal time explaining our brand to you. In fact, we shared a desk so you could get an up close and personal look at the brand.
  • - After the training period aka me moving offices, I left you an entire binder explaining the brand and our past, present and future brand goals.
  • - We have a weekly meeting. I feel like a broken record because I repeat our brand goals and ones coming down the pipeline every week. I even repeat them in different ways to try and get through your thick skull. Then, I pull out visuals, in case you’re a visual learner.
  • - Supposedly, you spend 75% of your day working on my shit.

So, riddle me this…

  • - Why do you still NOT understand/get my brand?
  • - Why can’t you use my correct logo?
  • - Why do you choose media placements that are CLEARLY an inappropriate, non-revenue, non-engagement, non-whatever generating placement for my brand?!
  • - Why do you send me copy suggestions that include EVERY SINGLE banned word and ZERO of the words we ask to have included in everything?

WHAT THE FUCK? No, seriously, WHAT THE FUCK.

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