Thanks to twitter, I heard about Jeff Caswell’s Project 100: 100 authors, 400 words each, 1 collaborative book on “Marketing in the Social Media Era” with all the proceeds going to Susan G. Komen Breast Cancer Research and Awareness.

I’m excited and humbled to be accepted as one of the authors of the book (at least in the initial cut). I’m especially stoked that the proceeds are going to Susan G. Komen, as that’s the philanthropy my sorority, Zeta Tau Alpha supports. Leveraging a network of 238 collegiate chapters, 250 alumni chapters and thousands of women… well, I can only imagine the possibilities.