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Last week, VP of Brand, Jordan Kretchmer, for Current sent out a RFP via Twitter. He’s calling it TwitteRFP. It’s been interesting, funny and sickening to watch. Here’s my take: What I Like: Obviously, something like this is in line with Current’s existing model and/or it’s in line with the goal of their RFP. It’s been […]
I follow a lot of brands on twitter. I like to see how each one utilizes the service. As I was cleaning my following list this weekend, I checked on several of them. More than a few have fallen to the wayside. Time and again, we’ve heard, “it’s worse for a brand to start and […]
Personally, I think companies should do whatever possible to retain their Superstar, A-List players. But, most companies don’t have that mindset. They consider you replaceable. In fact, they consider you replaceable by someone younger, greener and willing to do the job on a smaller salary. But, if you’re in the business of hiring A’s and […]
This is a post with lots of white space. Today, I can’t organize my words succinctly or appropriately, so instead of continuing to struggle, this one’s blank. It’s blank to remind me that sometimes silence and tongue biting is the best action. And sometimes, white space is better than any words or pictures will ever be.
I have a dirty secret. I’m starting to like Ashton Kutcher. For a celebrity, Ashton has some insightful viewpoints about the social web. To paraphrase some of his interview with Oprah: My life is on display and not always by choice. …Instead of them [the media] publishing pictures I don’t like, I can publish pictures that […]
The other day, @jeremymeyers tweeted, “I really wish Twitter had used listen/listening rather than follow/following when it first started.” The statement got me thinking. What if Twitter had used listen/listening vs. follow/following? Would the sentiment on Twitter be different today? Would it still be a contest to get more “listeners”? Honestly, yes. People are competitive […]
I’m one of those people that celebrates Half Birthdays. Mine is April 21. Needless to say, having my Birthday Twin in town coupled with The Killers and Paul McCartney opening the new Joint, I agreed to celebrate a bit early. Below is one of my favorite pictures from the weekend. One day I’ll get better […]
I’m not a fan of Domino’s Pizza. While I applaud their innovative marketing efforts, I’m just not a fan of their product. To be fair, I’m not a fan of Pizza Hut or Papa Johns either. However, I’m impressed with how quickly Domino’s handled their recent PR nightmare. If you haven’t heard or seen it, […]
Honestly, I hate linking to Seth Godin’s blog or mentioning one of his posts. To me, it’s too commonplace. Besides the fact that tons of people read his blog, Godin says what everyone else is thinking with much more eloquence and brevity. Everyone finds their own meaningful take away from each of his posts. So, of course, I’m […]
I could have sworn I had written a post about SEO vs. SEM way back when, but apparently it was all in my imagination. Lately, I’ve been thinking a lot about both Organic Search (SEO) and Paid Search (SEM). I have a sneaky suspicion that I’ll be rolling up my sleeves and getting quite dirty […]