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This is a rant. You’ve been forewarned. I AM SICK AND TIRED of people whining, “no one’s figured out social media ROI yet.” I got news for you buddy… YES, we have. It may not be a download-able report like your display campaign, but oh yes, the ROI of social has been discovered. In case […]
As I’m reading along today, I’ve come across many “ridiculously easy” solutions to all my problems. Here’s just a few: Screw the Stakeholders web design requests. Just have an empowered web strategist. Really? Oh, okay. Let me whip that right up. Even if your web strategist is empowered, I’d like to see them sit in […]
The study that has everyone ohhh and ahhh’ing this week? Well ladies and gentlemen, it’s: iPhone Users Recall Ads 21% better than non-iPhone users. To this I have one word: DUH. Let’s think: iPhone users only see ONE ad at a time The ad is big, colorful and annoying. Think pop-up ads when they first […]