You Pick – Thought Leader vs. Practitioner
Holy cow! Clearly Thought Leader vs. Practitioner was quite the burning topic. But, it also seems like people are getting bogged down in names and favorites. You have your Brogan defenders and I have my Sharpie biases. Seriously and honestly, I’m obsessed with how Sharpie has integrated their brand into the social web.
So… let’s take away all the names. Let’s play in theory and thoughts
with this scenario:
I’m a client/advertiser. I’m looking for someone to put together a complete Mobile Marketing program for my Brand (yep, I’m even taking social media marketing out of the mix). I bid out the project. The following two bids come back:
Bid #1 from Thought Leader A: Proposal is great. Theories, ideas are spot on. Thought Leader A even has an existing platform for me to use. But then, I ask for a client list. No relevant experience and/or clients. No understanding of how I house my customer data or my Point of Sale (POS) systems. Bottom line: Bid #1 has the ideas. It talks the talk. BUT, it’s never walked the walk.
Bid #2 from Practitioner B: Proposal is great. Theories, ideas are spot on and similar to Bid #1. Bid #2 has an existing platform as well. They also have similar industry experience AND they understand my POS system. In fact, they’ve linked to it for other projects, so they know some of the ins, outs and potential quirks. Bottom line: Bid #2 has the ideas AND the experience. It talks the talk AND can prove it’s walked a similar walk in the past.
If cost was the same, I’m choosing Bid #2 aka the Practitioner. Which bid would you choose? If you chose Bid #2 as well, why and how is this different from choosing a Social Media Marketing Practitioner vs. a Thought Leader?




