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By Vegasbab, September 27, 2009 10:18 pm

I can almost taste the pure bliss. I just have to last a tiny bit longer before feeling like the kids in this video:

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By Vegasbab, September 20, 2009 9:57 pm

I know, I’m using a Sprint tag line as my title to showcase an AT&T commercial. Ironic, huh Regardless, I love the ease in which this commercial exemplifies how today’s technologies help people connect faster and easier than ever before. In this example the social net is used for good. But, what happens when it’s used for other things? What impact is it having on business models and marketing? Will we see the “big” shift that everyone is starting to buzz about?

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By Vegasbab, September 20, 2009 7:53 pm

I gotta admit, I’m starting to get scared. In a post-twitter world, the whiners have come out of the closet like bees to honey. In these days, the mommy bloggers and twitterati’s heads are growing. Their sense of entitlement has exploded.

More and more, I’m seeing stories like this one about Wynn and a Maytag Washing Machine. To many, the customer service ending is certainly a wow, but personally, these stories make me nervous, especially in this economy.

Let me relate a story… fancy steak house. Cheap diners. They order steak, sides, wine. They eat it all. At the end of the meal, the man calls the waiter over and says, “My steak was awful. It was very rare and I asked for it well done. I want it removed from my check.” The waiter of course is puzzled. The man ate every last bite. But, because he’s complaining, not only is the steak being removed from the bill, but they also got a comped dessert. In reality, the dinner was good. Maybe not phenomenal, but good. Good enough to eat it all.

 Now, take that scenario and instead of complaining to the waiter, the man complains to his online friends via twitter, facebook, yelp, whatever. What will this do to a restaurant’s reputation? Especially a restaurant that doesn’t deserve negative comments.

Now, take this sceanario for every time someone has to wait in line for five minutes or doesn’t get exactly what they want. Yes, in this post-twitter world, I’m starting to see a lot of whiny, entitled people gearing up to ruin reputations that don’t deserve to be ruined.

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By Vegasbab, September 20, 2009 9:48 am

If you don’t know by now, I’m a sucker for trivia. You can see the other Did You Know / Shift Happen videos here.

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By Vegasbab, September 16, 2009 4:39 pm

Favorite links I tweeted from the week prior. This installment is all about laughing.

1. The Hierarchy of Digital Distractions. Only an Interactive Geek would find this absolutely hysterical.
2. 10 Things to Do if Your SXSW Panel is Rejected. I can’t even begin to tell you how funny it was to watch people promote their SXSW panels.
3. How to Stalk Your College Kid. Parents on social networks are oh, so special.
4. 50 Things Being Killed by the Internet. Sad, funny and true.
5. Agent Provocateur is back on twitter as @dollyhill. Wonder how long they’ll last this time. So far, the other one was way more fun.

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By Vegasbab, September 15, 2009 6:27 pm

I’ve spent the week in beautiful San Diego at the iMedia Brand Marketer Summit. It’s one of my favorite conferences to go to. As always, the conference was great and the opportunities to meet my fellow marketers were even better.

This year, the top five takeaways were:

It’s the Year of Mobile (again). You have your lovers and your haters. Still, everyone is confused on how to use it and whether the infrastructure is there to support it. But, most saw the powerful potential of mobile.

Social Media (bleh). If I have to hear the words social media one more time, I might puke. People are still struggling to incorporate it into a solid strategy. Few, if none, have made it to a social business model. And, many still have blinders on to who should “own” social media. Not surprisingly, the digital marketers all thought their team should own the bright, shiny object

The concept of agency management came up more than ever this year. Surprisingly, it didn’t focus around the new performance payment models nor did it lay blame to agencies. The concept that was driven home was: Clients need to accept management responsibility. Basically, an agency can only be as good as the client manages them to be.

Goals, strategies and objectives were lost. No one wants to think about the hard stuff. And again, there wasn’t enough focus on these three items. Before launching a campaign or diving into something new, don’t forget to step back, define your goals and set a strategy. If you don’t, you’re sure to find yourself up a creek without a paddle.

It’s the Year of Video. Video, video, video. Especially the long form kind. That and killing the click was all anyone talked about.

As an added bonus, an overarching theme was:

How do we use digital to fundamentally alter how people experience our brand?

And, the question that I pose to the interwebs - what’s the difference between “digital” and “interactive”? Everyone here was a “digital marketer” vs. an “interactive marketer.” Personally, I like the term interactive better.

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By Vegasbab, September 15, 2009 3:18 pm

Courtesy of Post Secret

I’ve lost some good things in life. Some have been replaced by GREAT things, some haven’t. I hope there’s more great things to come.

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By Vegasbab, September 11, 2009 8:14 pm

Ahhh, the roller coaster of emotions I had this week. Yeah, girls are crazy and fickle. This is clearly proof

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By Vegasbab, September 9, 2009 8:35 am

I can only laugh at the pure irony of this one…

For FIVE months I’ve been asking for x. In those five months, I got zero clarification on x. Ironically, after the project tanked because there was no clarification, there was a blog post written clarifying x.

All I can do is say, “Are you fucking kidding me?” and laugh at the irony.

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By Vegasbab, September 7, 2009 8:31 pm

I was rereading my blog tonight and stumbled upon my When I was 10 post. In it, I pondered:

What happened to the wild imaginations we had when we were kids? As adults, we automatically and immediately put up road blocks to things that we think are “impossible.” But, are they really impossible or is it fear that’s stopping us from dreaming big, “ridiculous” dreams like we did when we were kids?

In the original post, I left the question unanswered.; something to ponder. But the truth? I think it’s fear holding us back. I know it’s certainly been holding me back. I’m so fearful that if I stop running, if I’m not always on the defensive, even for a second, the past will catch up to me. And that past was so painful that I can’t imagine reliving it. But the present? The one where I’m a coward? That one’s painful too.