I know, I’m using a Sprint tag line as my title to showcase an AT&T commercial. Ironic, huh Regardless, I love the ease in which this commercial exemplifies how today’s technologies help people connect faster and easier than ever before. In this example the social net is used for good. But, what happens when it’s used for other things? What impact is it having on business models and marketing? Will we see the “big” shift that everyone is starting to buzz about?