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By Vegasbab, February 28, 2010 9:17 am

Not early as engaging as the Socialnomics videos, but nevertheless a fun one:

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

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By Vegasbab, February 20, 2010 12:23 am

Day two of the new job. There’s the part of me that loves being ten feet under. There’s the part of me that loves looking around and saying, “This is MINE. All of it. Down to the door tags and on-hold messages. Mine, mine, MINE.” And, then there’s the part of me that loves the inch by inch madness. Because, at the end of the day, it’s that extra inch that makes a winner.

For as long as I can remember, Al Pacino’s speech in Any Given Sunday has inspired me to crawl just a little harder.

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By Vegasbab, February 18, 2010 6:38 am

I love Nike commercials. Once again, they nail it with the soundtrack, lyrics and visual imagery.

How quickly will your brand get back up? Personally, I think this epitomizes the Southwest vs. Kevin Smith example. Southwest got back up quicker and more graceful than any company I have yet to see. And yes, that whole saga is another post in the making

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By Vegasbab, February 14, 2010 5:11 pm

I have a lot of friends getting married. I also have a lot of friend getting divorced. They ask me what it’s like to be single, to live alone… Here goes:

The Pros:
It’s great. It’s everything you imagined about being autonomous. It’s always about you and your choices. Just remember not to become so selfish that you forget what others want and need (Sometimes, I’m guilty of this).

You can work or stay out as late as you want. You can walk around your house naked and no one will say a word. You can eat (or drink) whatever you want, whenever you want with no nagging.

Want to go to the movies? Go. Want to take a take a quick ski trip? No problem.

The Cons:
On really great days, you don’t have a built in person to come home and celebrate with. However, there’s always a friend or coworker who’s willing and ready to celebrate your good fortune with you.

But, then there’s the really bad days. On those days, there’s no one to come home to either. There’s no one to hug you or or get drunk with or hold you til you fall asleep. You learn a different “strength” in order to hold yourself.

Yes, every once in awhile, the eerily silent nights get to you. No amount of going out changes that, in fact, it makes it worse. It’s like being alone in a crowded room. But, again, you’ll learn a new “strength” to handle the eerie nights beautifully.

And every once in a blue moon, you’ll yearn to be held so badly that it will take every muscle in your body to make it through the night alone. Then, if you’re lucky, you’ll spend a day at the park (or wherever) with kids and you’ll know… everything’s gonna be alright.

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By Vegasbab, February 14, 2010 10:08 am

Post #500. Wow. Ok, now that that’s out of the way, onto talk of Superbowl commercials and my three favorites.

The thing I found strange and interesting? Where was the paid search? The mobile calls to action? The url? The “become a fan on facebook” and “follow us on twitter”? Almost non-existent. Maybe the years of mobile and social still aren’t ready for the masses. Maybe last year’s social campaigns proved to be too much work for not enough positive return. So, yes, in a year, nothing about Superbowl commercials has changed. In fact, I look back at last year’s Superbowl post and I can basically repost and call it Superbowl XILV.

But enough lamenting, onto the fun. You can view all the others here.

This kid is so freaking cute. Extra points for Doritos for adding commenting to their YouTube video.

And everyone’s favorite… Granted, I enjoyed it too, but these debuted online back in November on one of Google’s YouTube Channels. All the ones featured are fun.

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By Vegasbab, February 6, 2010 8:21 am

I’m always experimenting with something. This post happens to be part of the 10 Guys, 10 Drinks, 10 Weeks experiment. You can see the others here. Enjoy the laughs, I sure am!

Guy #6. Drink #6. Week #6. I have a confession. It’s not really Week #6. Somewhere along the line, I blurred the weeks together. Technically, this is Week #4. Technically, Guy #6 was literally the night after Guy #5. And technically, this project is way easier than I ever thought it would be. Also known as, I’m a bit bored. By the time I got to Guy #6, it finally hit me that I go out way more than I realized, I’ve just never blogged about it. Who knows? Maybe I’m bored because I pick all the wrong guys. You know, the guys that I have no intention of either taking on a second date or home.

Nevertheless, the night was short and oh, so sweet. And yes, the night included lots of Dom Perignon. What else would you pour for the launch of a new magazine? The locale? Eve Nightclub. Another new venue courtesy of CityCenter. The feel? Very CatHouse like minus the European bordello. The guy? A real estate investor. Needless to say, I learned a lot about real estate. It was very interesting (honestly). The best part about the guy? He didn’t need a babysitter. As I floated around and mingled, he was quite content to chat with others. The next best part? Whenever I returned to his side, he always had a full glass awaiting me. Now, that’s what I call a good date

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By Vegasbab, February 6, 2010 7:44 am

It always irks me a bit when posts talk about social media not delivering on “promises”, that it “disappointingly” hasn’t grown up yet and it’s not an “enterprise” function of a business because it resides in marketing. All three statements point the blame to social media and some non-existent enterprise department. All three statements are baloney. Social media hasn’t delivered nor grown up because as marketers it’s YOUR fault. Social media hasn’t been seen as more than a marketing function because marketers don’t see it as more than that.

Let’s tackle the easy one first – social media not delivering on promises. Bullshit. Total and complete bullshit. It hasn’t delivered because (a) YOU (aka the marketer) didn’t set campaign objectives and (b) YOU didn’t come up with a measurement. If you launch a campaign with no goal and then tell your executives, “Well… it did great! We got lots of positive mentions.” Ummmm… I’d think social media failed too. But, in reality, YOU failed. You failed to set expectations and you failed to sell how successful the campaign was.

Now, onto the one that requires a little more thinking. Why does social media often sit with marketing? Well, not only do marketing departments market, but they also hold the keys to the brand and ultimately what an entire company embraces, or doesn’t. As the head of marketing, not only are you responsible for external marketing, but you’re also responsible for INTERNAL marketing. Think about it. What’s your company culture? Who came up with the tagline? Who designed the materials to internally promote that tagline? (Side note: Yes, I’m well aware that simply having a tagline does not equal company culture.) Aside from the President, which Executive is in charge of crafting that message? Oh yes, no company-wide initiative would work without the support of ALL Executives, but, who’s in charge of selling them on say, social media as a company-wide business plan? YOU. The Marketer. If ALL your employees aren’t on board – and I’m not saying they have to “get it” like “we” do – then YOU have failed, not social media.

It’s tough. Back in the day, marketers only had to market. Or, as agencies like to believe, marketers sat back and drank while the agency did the heavy lifting. But, not today. Today, the role of a marketing department has evolved into so much more. Today, it’s time for marketers to grow up. Today, it’s time for more marketers to start leading and stop “just” marketing. If marketers can’t do that, then social media is never going to “grow up”.

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By Vegasbab, February 4, 2010 6:24 pm

I’m always experimenting with something. This post happens to be part of the 10 Guys, 10 Drinks, 10 Weeks experiment. You can see the others here. Enjoy the laughs, I sure am!

Guy #5. Drink #5. Week #5. This was the makeup date from Jay’s (not his real name) Week #4 cancellation. The night started and ended at Cabo Wabo, with lots of little boobs in between.  I had tickets to see the topless show, Jubilee and had decided that Jay would be the perfect companion. Little did I know that my tickets were first table, center stage. No joke. I could seriously reach out and touch the dancers and feathers from the costumes that continually floated down onto our table. And yes, the seating situation certainly made for an awkward few moments and some good laughs.

The drink? Pineapple Mango Mojitos. Sweet and satisfying, but too sugary to ever be anything but a fling. The boy? Recently divorced. Like in the we-just-filed-paperwork-two-weeks-ago-and-I’m-officially-single-as-of-yesterday recent. Other than the minor hiccup of him feeling completely lost and not knowing what he wants with life, aka the MO for recently divorced people, the date was a blast. Albeit, it was the kind of blast you have with a friend. You know, the kind of time you have with the guy that says all the right things, at exactly the right time, but he means nothing to you kind of way.

All in all, Jay’s the guy you keep tucked tightly away in your back pocket. He’s the perfect companion for any adventure, expect the ones you have in your bedroom