Just like the White House and Pope are kicking butt and taking names in the interactive space, so is Coca-Cola. When such a large brand can think about social media in these four, simple and real ways, it makes me wonder, “Why can’t we all?”

At a Blogger Outreach presentation, Coke talked about four “truths”:

• They don’t own their brands – people do
• Every day is election day – woo the audience constantly
• Fish where the fish are – be where you should be
• Success revolves around genuine and compelling content