the ups-and-downs and sides-to-sides of the little things that make up life
I must admit that I’m not necessary a fan of Stoli Vodka, but, I am a huge fan of their new campaign – Lead On. Would You Have Drink with You? The campaign is brilliant, tongue in cheek and pulls the emotional ties of their target audience.
From their site, the idea behind the campaign is:
It’s not about their fame or fortune. It’s that they dare to challenge convention, unafraid to break new ground. They’re bold enough to attempt things that most say couldn’t, or even shouldn’t, be done- and they’re passionate enough to achieve them. But most of all, they’ve truly lived life.
Here’s the first two commercials from the new campaign