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By Vegasbab, September 25, 2010 8:22 pm

I liked this post so much, that I wanted to repost it… or at least the life lessons that I liked

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By Vegasbab, September 25, 2010 12:48 pm

Happiness can come in any forms, both big and small. This is just one of life’s tiny pleasures, especially when you have good friends to share with it!

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By Vegasbab, September 19, 2010 7:14 pm

The saying goes, “You have to lose yourself, to find yourself.” Well, I’m doing a GREAT job at losing myself, I’m just not to the other part of the quote yet.

I’m not rushing the process, I figure when I do find myself it will be la belle vie

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By Vegasbab, September 14, 2010 7:45 pm

As always, iMedia Brand Summit was enlightening, inspiring and totally recharged everyone in attendance. I can’t wait for the next one! Below is my favorite stream of tweets encapsulating the event:

The #iMediaSummit is just awesome. Here’s my top ten fun learnings from the event…

#10. If they take you on a four hour bike ride, make sure you apply a couple coats of sunscreen. #skincancer #recreation?#iMediaSummit

#9. The rep from FunnyorDie does not think I’m funny.#depressingrevelations #iMediaSummit

#8. Zappos is more than just shoes! #Prada #Gucci#AnneKlein #KennethCole #Nike #Reedbok #iMediaSummit

#7. I wish Diamond Shreddies had US distribution.#ComboPackCoupon #iMediaSummit

#6. One minute match-ups end up a lot like most of my relationships, not so good. #shewon‘tcall #iMediaSummit

#5. You can bribe an agency for a good $5k off a quote with a few cigarettes after midnight. #isthisjail #giftshopisclosed#iMediaSummit

#4. Fantasy Football and the #iMediaSummit do not mix.#iMediahatestheNFL

#3. I’m pretty sure I can get into the University of Phoenix.#notacommunitycollege #iMediaSummit

#2. The bar tab at the #iMediaSummit this week is likely higher than the GNP of most developing nations.#alcoholicsanonymous

#1. National Geographic has inspired me to not only drive a hybrid, but to attend state fairs and eat rattlesnake. #kickass#iMediaSummit

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By Vegasbab, September 13, 2010 7:49 pm

I deleted my twitter account a few weeks ago. Gasp, I know. I spent weeks deciding whether to really do it or not – the warning message says you can never reactivate or use your same username, unlike Facebook who lets you reactivate at anytime. It was scary, but I felt like it was a step towards not being so utterly lost.

The verdict? Yes, it was a step forwards. Not a big nor loud one, but a step nonetheless. Do I miss it? Every once in awhile.

I started collecting the few that I really wanted to tweet and couldn’t. Maybe it will become a series:

• What guy waits at the nail salon with his girl? Go play in the Apple store for goodness sake
• New airport security x-ray machines suck. Total discrimination towards short people with big boobs
• Missed chances. Sad.
• La Belle Vie. My new favorite phrase
• Oh, cute iMedia boy, I will miss you so

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By Vegasbab, September 7, 2010 10:29 pm

The NY Times recently wrote an article about 20-Somethings and how they’re sooo different from previous generations. To be honest, every generation feels something similar about the generation after them. Part of the article gives stats about moving. Among other numbers, they cite that 20-somethings are very mobile and move about once every year. I’d say that’s about right Not sure why, but I still tend to move more often then I envisioned when I was younger. Maybe it’s because I never saw Vegas as permanent or maybe it’s because I never hung pictures in my Vegas condo… they saw pictures make a house feel like a home. Who knows? Maybe this time, I’ll finally settle down…. or maybe I’ll just always have Wanderlust.

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By Vegasbab, September 4, 2010 7:34 pm

Groupon has been sweeping the nation. In addition to Groupon, many other sites with the same business model have popped up – Deal of the Day, Living Social, Screamin’ Coupons, the list goes on. The idea behind the sites are one great deal a day delivered to your EMAIL inbox (side note: gee, seems like email isn’t dead ), heavily discounted and it can’t be bought until x amount of people have purchased the deal so it “tips”. This caveat, along with the great price point, makes it a prime candidate for sharing.

Forbes claims Groupon is the fastest growing company ever. When Gap advertised with them, they sold 441,000 and $11 million worth of coupons (or Groupons) in a single 24 hour period. Although, while $11 million seems like a lot, I have to wonder if it’s a lot to a national brand like Gap?

While Gap was a national deal, even the local ones are selling like hot cakes – the recent Vegas deal for Nothing Bundt Cakes sold over 2,500. I have to wonder how many sales they do in a day, but I imagine 2,500 in sales is a good day for them… then again since it was 50% off and then Groupon took at least 40%, they made $15,324 vs. the $51,080 they would have made if they didn’t participate in Groupon and sold the same amount.

I have to wonder. For businesses, is participating in Groupon worth it? Sure, there are pros – no upfront advertising dollars. The Groupon model is a revenue split, so advertisers aren’t on the hook upfront. With this model, in theory, the publisher promotes the deal harder and better since the more sold, the more money they make. The other pro is that it drives exposure and consumers into a place where they otherwise might not have gone. And finally, I have to think there’s bound to be some breakage and/or people spending more once they’re there.

But, do the cons outweigh the pros? When you’re discounting your product by at least 50% and then giving Groupon a cut, how much money are you really making? In addition, there’s the psych thing- if you’re discounting your product by 50% was it really worth the full price to begin with?

What do you think? Is Groupon worth it for businesses?