Super Commercials XLV

It’s that time of year again… Super Bowl XLV. The more things change, the more they stay the same. After seeing the commercials, I have to wonder, has advertising gone downhill or as consumers (and marketers) are we expecting too much from Super Bowl ads? The interesting piece? It seems like we’ve turned back time. This year, there were no crazy specials (remember Dockers free pants), no reason to visit a YouTube page to see the long version of a commercial and very few strong calls to action to visit a website. Sure, this year, some companies had paid search running – kudos to Coke, Chevy and a handful of others. And, you have to love that the Google ad from last year’s Super Bowl popped up as the #1 video search. Coincidence? I think not :)

All around best. Honestly, I wouldn’t expect anything less from Weiden+Kennedy

The one that pulled on your heart strings. Kudos to VW for clearly putting some additional pre mainstream advertising around this commercial. With 16.4MM views, it’s outpaced even the best (i.e. Chrysler only has 7,783 views)

Telefora’s ad cracked me up. Sadly, Telefora didn’t even upload it to their YouTube channel. Luckily, someone else uploaded it to theirs and are reaping the rewards.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Anal Organization

  • Oldies But Goodies

  • More Stuff

  • Nonsense Notes