10 Lessons, 100 Discoveries: #9 – Searching for a Parking Spot

Are you ready for a secret? Promise not to tell anyone? Okay, here goes… don’t tell… I’m naive and still have many life lessons ahead of me, both big and small. In essence, 1 Year, 10 Projects, 100 Discoveries is actually 100 lessons. But, this project of 10 lessons is about ones that hit me over the head, ones that maybe others already know and ones that will impact my life on a semi-daily basis. You can see all 10 Lessons here and the entire project here. Enjoy the learnings, I am!

At my new place of work there are no assigned parking spots. I can’t remember the last time I didn’t have an assigned parking spot. I also can’t remember having to park in a parking lot so huge.

As imagined, the best spots, aka those closest to the front door, go quickly. By the time I get there, the front lots are full and only the spots in timbuktu are left. Yet, every day, I drive down the second and third aisle hoping for a spot. About once every two weeks, I get lucky :)

Einstein said the definition of insanity is doing the same thing over and over expecting different results. Sometimes, I feel that taking the time to search for a “good” spot is insane. But, most of the time it’s an act of hope.

It may be silly, but searching for a “better” parking spot means I’m not willing to settle. It means that I believe I can impact the world. It means that continuing to talk about my visions of marketing’s future landscape are worthwhile. It means that while maybe others can’t see it now, if I keep trying and chipping away, one day they will.

All this from a parking spot search you say? Yep. Every morning. It’s my reminder to never give up. To never settle.

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