Marketers Are Ruining QR Codes

I wrote about the perils of QR Codes before. More frequently I see QR Codes popping up on magazine ads, direct mail pieces and store windows.

Sadly, few marketers are getting them right. Arik Hanson does a fabulous job sharing his QR experiment in Mall of America during Black Friday. No insights into what’s behind the code, codes that lead to error messages or lame content / non-optimized sites makes me want to smack my head against the wall.

The question is, will marketers shape up before they ruin QR Codes forever?


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