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It’s rare these days that I post about a great marketing campaign. There just aren’t a lot these days. Most campaigns are cookie cutter or trying so hard to be cool while using the latest and greatest social media fad, that they just fail.
But, Lexus’s #InstaFilm nails it. They include the “hot” trend, stop motion video while bringing together a community of Instagrammers to experience something they do every day (take photos) in a way they’ve never experienced it before.
Make sure to watch the whole video, #LexusInstaFilm! The end gives some insights into the how’s and why’s of the project.
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