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I always love a good ad campaign and Dell nails it with this ad, “Beginnings” in their “Do More” series. The history, the meaning and the simplicity all pull at the heart strings. No fancy words nor fancy concepts needed. We are a company that personifies entrepreneurial spirit, celebrates it every day, and embodies it in […]
It seems like every other day the Twitterverse is gloating over another social media “failure”. A tweet that’s gone awry, someone who tweeted to the company account instead of their personal one, a “cute” post taken not quite right. Most are mistakes made by interns or freshly minted associates. You could say, teachable moments. Others, […]
I’ve blogged a few times about not being a Nike fan. While I love their commercials, I’ve never been impressed with their sports gear. But, this year, Nike has once, twice, three times won me over. Aside from their clothes fitting awesome, here’s why I’m willing to pay $50 for a pair of shorts I […]
When you can charge $120 for a plain, white T-shirt and not even have to imprint your logo on the front, well, that’s where the power of branding heads into the absurd.
It’s rare these days that I post about a great marketing campaign. There just aren’t a lot these days. Most campaigns are cookie cutter or trying so hard to be cool while using the latest and greatest social media fad, that they just fail. But, Lexus’s #InstaFilm nails it. They include the “hot” trend, stop […]
This month, 25 years ago, Nike, with the help of Wieden + Kennedy, unveiled the now famous advertising slogan, “Just Do It,” to the world. In a look back, AdWeek laments that “Just Do It” is the last great advertising slogan we’ll ever see. Why? The writer believes that when the slogan launched, media times […]
With every major televised event, there’s always that one brand with a stand out commercial. In 2008, it was Visa’s Go World. This year, for the 2012 Olympics, the below commercial from AT&T was my favorite. It shows why, once again, speed wins. Curious how they inserted real-time footage and scores into their commercials? You […]
I love Mercede’s Invisible car campaign to promote their new car that has 0 emissions. If you can figure out a way to make a care “invisible” you can do anything.
I love this holiday email from SPG (aka Satrwood Hotels). It’s smart. It’s cute. And, coolest of all, it used all the data that their customers provided them to not only give us our data back in a bigger and better way, but to also give us some insights into hotels and cities that we […]