In today’s advertising world, is the creative brief outdated? My vote is absolutely! But, it also shows that we, as marketers, continue to ironically be awful communicators. While we have 100′s of “new” tools for communication, we still have to revert back to the outdated method of RFPs and creative briefs. Why? What would happen if we did neither? What would happen if we broke tradition and “rules” and requested creative/campaigns/ideas informally and like normal people? Is making agencies/subordinates jump through crazy hoops simply an ego boost and power trip?
This morning, I received the below email. How fun! And my goodness, I can’t believe I’ve been using Tumblr for a year. There must be many more quotes there than I imagined.
Lighthearted video that reminds us to ignore the critics. Everyone’s a critic. Everyone will see things differently. Everyone will find something to complain and nitpick about. Screw ‘em. Don’t let team members try to bulletproof the project so much so that it ultimately ruins the original objective.
I’m really enjoying the videos from Socialnomics. The first one was great and made quite an impact. It’s also been referenced so many times that it makes me puke This is part two and focuses on some ROI stats. Enjoy!
Comments (0) 
Advertising, Fun, Funny, Video
This is part two and focuses on some ROI stats. Enjoy!
Themocracy