Everything I Do in Business I Learned from Swimming

Growing up in Florida, swim team was a way of life for most children in my neighborhood. As the years progressed and I became more involved in swim team, more hours were spent in a pool and around my coaches and teammates than with my own family. Unknowingly, I didn’t just learn to be a […]


I always love a good ad campaign and Dell nails it with this ad, “Beginnings” in their “Do More” series. The history, the meaning and the simplicity all pull at the heart strings. No fancy words nor fancy concepts needed. We are a company that personifies entrepreneurial spirit, celebrates it every day, and embodies it in […]

We’re Failing Social Media. Again.

It seems like every other day the Twitterverse is gloating over another social media “failure”. A tweet that’s gone awry, someone who tweeted to the company account instead of their personal one, a “cute” post taken not quite right. Most are mistakes made by interns or freshly minted associates. You could say, teachable moments. Others, […]

Limitless Possibilities

The words “limitless possibilities” has popped up a lot lately. To me, it’s a fascinating concept that is difficult to master. What does “limitless possibilities” mean? I’m glad you asked, because here are three explanations: In a fiction book I read recently, the main character struggled with opening herself up to the limitless possibilities. Instead, […]

How I Became a Nike Fan

I’ve blogged a few times about not being a Nike fan. While I love their commercials, I’ve never been impressed with their sports gear. But, this year, Nike has once, twice, three times won me over. Aside from their clothes fitting awesome, here’s why I’m willing to pay $50 for a pair of shorts I […]

The (Absurd) Power of Branding

When you can charge $120 for a plain, white T-shirt and not even have to imprint your logo on the front, well, that’s where the power of branding heads into the absurd.


It’s rare these days that I post about a great marketing campaign. There just aren’t a lot these days. Most campaigns are cookie cutter or trying so hard to be cool while using the latest and greatest social media fad, that they just fail. But, Lexus’s #InstaFilm nails it. They include the “hot” trend, stop […]

Advertising Slogans in a Fragmented World

This month, 25 years ago, Nike, with the help of Wieden + Kennedy, unveiled the now famous advertising slogan, “Just Do It,” to the world. In a look back, AdWeek laments that “Just Do It” is the last great advertising slogan we’ll ever see. Why? The writer believes that when the slogan launched, media times […]

Everyone Thinks They’re an Expert

With the rise of social media, do it yourself platforms and the popular notion that you can be an “expert” at anything within 4 weeks a la Tim Ferris, I can’t decide whether I’m sad or pissed. I’m sad that social media campaigns these days are lackluster and siloed. They’re boring. They don’t match nor […]

Inspiration #1: Invisible

I love Mercede’s Invisible car campaign to promote their new car that has 0 emissions. If you can figure out a way to make a care “invisible” you can do anything.

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