the ups-and-downs and sides-to-sides of the little things that make up life
Growing up in Florida, swim team was a way of life for most children in my neighborhood. As the years progressed and I became more involved in swim team, more hours were spent in a pool and around my coaches and teammates than with my own family. Unknowingly, I didn’t just learn to be a […]
I always love a good ad campaign and Dell nails it with this ad, “Beginnings” in their “Do More” series. The history, the meaning and the simplicity all pull at the heart strings. No fancy words nor fancy concepts needed. We are a company that personifies entrepreneurial spirit, celebrates it every day, and embodies it in […]
The words “limitless possibilities” has popped up a lot lately. To me, it’s a fascinating concept that is difficult to master. What does “limitless possibilities” mean? I’m glad you asked, because here are three explanations: In a fiction book I read recently, the main character struggled with opening herself up to the limitless possibilities. Instead, […]
When you can charge $120 for a plain, white T-shirt and not even have to imprint your logo on the front, well, that’s where the power of branding heads into the absurd.
This month, 25 years ago, Nike, with the help of Wieden + Kennedy, unveiled the now famous advertising slogan, “Just Do It,” to the world. In a look back, AdWeek laments that “Just Do It” is the last great advertising slogan we’ll ever see. Why? The writer believes that when the slogan launched, media times […]
With the rise of social media, do it yourself platforms and the popular notion that you can be an “expert” at anything within 4 weeks a la Tim Ferris, I can’t decide whether I’m sad or pissed. I’m sad that social media campaigns these days are lackluster and siloed. They’re boring. They don’t match nor […]