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The fascination with Facebook has always boggled my mind. Lately, I’ve become ultra sensitive to the CTA’s on ads from brands and the amount of ones that drive to their Facebook fan page vs. their OWN website. I shake my head thinking, “There’s another advertiser that spent $100,000 to give free advertising to Facebook.” I […]
I wrote about the perils of QR Codes before. More frequently I see QR Codes popping up on magazine ads, direct mail pieces and store windows. Sadly, few marketers are getting them right. Arik Hanson does a fabulous job sharing his QR experiment in Mall of America during Black Friday. No insights into what’s behind […]
If you’re in the retail game, Q4 is a game changing quarter. It’s also when the competition to garner eyeballs is the toughest. This campaign by JCPenny is my far the most brilliant one yet! Check it out.
While in San Diego, I walked by a very strange looking billboard during the day. An advertisement for Newcastle, the billboard had a tagline and then a ton of what looked like randomly placed bottle caps. For the life of me, I couldn’t figure out what shape or pattern these bottle caps made. After a […]
With all our advancements in technology, companies focusing on the bright and shiny objects and mantras that say, “Email is dead. Facebook > Company Websites,” marketers lack of smart, targeted advertising is upsetting. While companies are in a Gold Rush state to innovate, we often forget the simple things. We forget the data that is […]
I’ve been thinking a lot about silos lately. In my new role as a consultant / agency person, I get a clear outsider’s view of the silos in a company. It’s amazing and mind boggling to me. Half the time, my “clients” have never interacted with departments outside of their marketing realm let alone know […]
There’s nothing that I don’t love about this initiative from Tesco. This is an example of what I wish all marketing could be like this. By understanding the local market, Tesco was able to fundamentally change how consumers not only interacted with the brand but also how they viewed it. Without adding any stores, Tesco […]
This idea by a UK band, the Kaiser Chiefs, is genius. In a world of unique content creation and curation as well as more “illegal” music downloads, this is a brillant idea to help drive sales. They are inviting fans to participate in — and profit from — the distribution of their new album by creating […]
I’ve watched this video about 20 times in the last two days and yes, I tear up every time… I’m such a sap It’s a brilliant commercial by Google. But, the underlying message is even cooler – technology has the ability to make your real world experiences not only better but it allows you to […]