We’re Failing Social Media. Again.

It seems like every other day the Twitterverse is gloating over another social media “failure”. A tweet that’s gone awry, someone who tweeted to the company account instead of their personal one, a “cute” post taken not quite right. Most are mistakes made by interns or freshly minted associates. You could say, teachable moments. Others, […]

How I Became a Nike Fan

I’ve blogged a few times about not being a Nike fan. While I love their commercials, I’ve never been impressed with their sports gear. But, this year, Nike has once, twice, three times won me over. Aside from their clothes fitting awesome, here’s why I’m willing to pay $50 for a pair of shorts I […]

#LexusInstaFilm

It’s rare these days that I post about a great marketing campaign. There just aren’t a lot these days. Most campaigns are cookie cutter or trying so hard to be cool while using the latest and greatest social media fad, that they just fail. But, Lexus’s #InstaFilm nails it. They include the “hot” trend, stop […]

Customers Need to Step Up

For the last several years, companies have been working to understand social media for marketing purposes. Then, they started to work to understand how to add it into their Customer Service toolset. With the onset of social, customers’ expectations changed. No longer was it acceptable to get a response in 48-72 hours via email or […]

SPG Gets it Right

I love this holiday email from SPG (aka Satrwood Hotels). It’s smart. It’s cute. And, coolest of all, it used all the data that their customers provided them to not only give us our data back in a bigger and better way, but to also give us some insights into hotels and cities that we […]

Facebook Goggles

The fascination with Facebook has always boggled my mind. Lately, I’ve become ultra sensitive to the CTA’s on ads from brands and the amount of ones that drive to their Facebook fan page vs. their OWN website. I shake my head thinking, “There’s another advertiser that spent $100,000 to give free advertising to Facebook.” I […]

The Future of Social

Now this video is the future of social and mobile. It’s not Facebook, twitter or any other platform, it’s integration in life.

Designing for Social

I liked the thoughts in this post so much, that I’m reposting them here. While the post is short and sweet, the thoughts and ideas it generates are more complex. When approaching a social marketing effort (or really any marketing effort) think: Make everything possible sharable, and use double entendre / ambiguity in the status […]

Silos Only Hurt

I’ve been thinking a lot about silos lately. In my new role as a consultant / agency person, I get a clear outsider’s view of the silos in a company. It’s amazing and mind boggling to me. Half the time, my “clients” have never interacted with departments outside of their marketing realm let alone know […]

The Future of Music Distribution

This idea by a UK band, the Kaiser Chiefs, is genius. In a world of unique content creation and curation as well as more “illegal” music downloads, this is a brillant idea to help drive sales. They are inviting fans to participate in — and profit from — the distribution of their new album by creating […]

  • Anal Organization

  • Oldies But Goodies

  • More Stuff

  • Nonsense Notes