I won’t deny it, I’m a sucker for most alcohol campaigns. I don’t know why, but to me, they are so well done, so sharp and put together.
The latest, is True Originals. It’s an interesting campaign. One with a url, trueoriginals.com, that redirects to Facebook, not a website. To me, the strangest thing is not a single video nor the Facebook page is branded Bacardi. I looked hard, the bottles in the back of the bar aren’t all Bacardi. The bottle that the bartender pours from has its label hidden. Strange, no? The other odd piece is that the main Bacardi Facebook page and site make little mention of the campaign, as if it’s just one of many, which I suppose it is Nevertheless, it’s one I fell in love with.
I must admit that I’m not necessary a fan of Stoli Vodka, but, I am a huge fan of their new campaign – Lead On. Would You Have Drink with You? The campaign is brilliant, tongue in cheek and pulls the emotional ties of their target audience.
From their site, the idea behind the campaign is:
It’s not about their fame or fortune. It’s that they dare to challenge convention, unafraid to break new ground. They’re bold enough to attempt things that most say couldn’t, or even shouldn’t, be done- and they’re passionate enough to achieve them. But most of all, they’ve truly lived life.
Here’s the first two commercials from the new campaign
At iMedia’s Agency Summit this past week, one of the speakers talked about 3M’s motto since the 1940′s being, “Hire good people and leave them alone.” I love that idea. I wholeheartedly agree with that idea. Give people goals, encouragement and enough thought-provoking questions to take them to the next level, but on a day-to-day, project-to-project basis, leave ‘em alone!
While long, the below video, What Motivates Us (You and I) is a fun example of just that. While a bit counter-intuitive, it’s a good reminder that us crazy humans (to an extent) are more motivated by social rewards like recognition vs. cold, hard cash. If you want your team to bring you to the next level, start thinking about how you can leave them alone more often
Day two of the new job. There’s the part of me that loves being ten feet under. There’s the part of me that loves looking around and saying, “This is MINE. All of it. Down to the door tags and on-hold messages. Mine, mine, MINE.” And, then there’s the part of me that loves the inch by inch madness. Because, at the end of the day, it’s that extra inch that makes a winner.
For as long as I can remember, Al Pacino’s speech in Any Given Sunday has inspired me to crawl just a little harder.
I love Nike commercials. Once again, they nail it with the soundtrack, lyrics and visual imagery.
How quickly will your brand get back up? Personally, I think this epitomizes the Southwest vs. Kevin Smith example. Southwest got back up quicker and more graceful than any company I have yet to see. And yes, that whole saga is another post in the making
Post #500. Wow. Ok, now that that’s out of the way, onto talk of Superbowl commercials and my three favorites.
The thing I found strange and interesting? Where was the paid search? The mobile calls to action? The url? The “become a fan on facebook” and “follow us on twitter”? Almost non-existent. Maybe the years of mobile and social still aren’t ready for the masses. Maybe last year’s social campaigns proved to be too much work for not enough positive return. So, yes, in a year, nothing about Superbowl commercials has changed. In fact, I look back at last year’s Superbowl post and I can basically repost and call it Superbowl XILV.
But enough lamenting, onto the fun. You can view all the others here.
This kid is so freaking cute. Extra points for Doritos for adding commenting to their YouTube video.
And everyone’s favorite… Granted, I enjoyed it too, but these debuted online back in November on one of Google’s YouTube Channels. All the ones featured are fun.
In the last few months, I’ve been amazed at some of the innovative ways companies are aggregating and using information from social networks. From Bravo’s use of Foursquare to We’re All Fans, wow. It seems like the economy has slowed the innovation of “new” and allowed marketers to really harness what’s out there. And, harness it quicker than ever before.
Surprisingly, tonight’s Grammy’s was the first event that twitter both spoiled and enhanced for me. Everything online, from the MSN homepage to twitter was reporting and commenting on the Grammy’s in real time. The comments made me excited and frustrated. I wanted to see the outfits and performances my “friends” were commenting on. But alas, being on the West Coast, I was three hours behind. For me, it was an interesting and new experience. And yes, it made me wish I was living on the East Coast that much more
One of the coolest parts of the Grammy’s was their use of social media. An institution that’s been around for 52 years continues to innovate and stay relevant. From an iPhone app to We’re All Fans, kudos to the marketers behind the show… We’re All Fans was one wicked cool and beautifully done aggregater of what fans we’re saying.
I love this. I’ve watched several videos lately about how powerful, refreshing and transformative personal projects can be. Time is just an idea… enjoy the video!
Back in November I decided a post full of links was lame and a blogging cop out, so I stopped. But, then I realized that I like them. They’re fun to go back and reread and they remind me of all the really great links that I stumbled upon. Since this blog is for me, they’re back… as sporadically as I want them to be
I like Kayak’s iPhone app. It’s not the best and it sure could use some improvements, but at least they’re trying. How the iPhone Changed Kayak’s Business is a great article about how Kayak is shaking up the meta-search business.
the3six5 project is an intriguing one – 365 days, 365 points of view. Not to mention, 365 sharp minds. I can’t wait to read all of them (and be a part of the project).
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Nevertheless, it’s one I fell in love with.
Themocracy