Wow. I heard this song for the first time today and it struck me like an anvil to the heart.
Love is a crazy thing. It’s what drives us all, at least, it’s what drives me. From swimming to where I live to what I want to do with my life, love is the driving force behind it all. Ironically, it’s a driving force that is both “poison and wine.” With my acid reflux, it’s doubly ironic, because wine really does act like a poison.
There’s someone (or something) in all of our lives that we “don’t love.” But, in reality, no matter how hard we think we don’t or won’t, we always will.
Song Lyrics:
You only know what I want you to
I know everything you don’t want me to
Oh your mouth is poison, your mouth is wine
Oh you think your dreams are the same as mine
Oh I don’t love you but I always will
Oh I don’t love you but I always will
Oh I don’t love you but I always will
I always will
I wish you’d hold me when I turn my back
The less I give the more I get back
Oh your hands can heal, your hands can bruise
I don’t have a choice but I still choose you
Oh I don’t love you but I always will
Oh I don’t love you but I always will
Oh I don’t love you but I always will
Oh I don’t love you but I always will
Oh I don’t love you but I always will
Oh I don’t love you but I always will
Oh I don’t love you but I always will
I always will
I always will
I always will
I always will
I always will
The back story to the song as told by the artist:
Poison & Wine is a musical snapshot about the dichotomy of love – that while it can be the thing that destroys you, it can also be the very same thing that beckons and builds you. JP and I are both married have been for several years now – and we got to talking one day about what a tug and pull our individual relationships can be. The longer you know someone – and the longer you allow someone to know you – the more the light and shadows inside each person become more vivid. This song was our attempt at being as brutally honest about the dangerous and beautiful process of knowing and being known. (-Joy Williams, The Civil Wars)
Over two years ago, Google debuted their Search Stories series around the Superbowl with Parisian Love. The fun part of the series is that you can participate by creating your own. The below, Brothers and Sisters, is one I stumbled upon and provides a little chuckle while pulling at your heart strings.
I’ve watched this video about 20 times in the last two days and yes, I tear up every time… I’m such a sap It’s a brilliant commercial by Google. But, the underlying message is even cooler – technology has the ability to make your real world experiences not only better but it allows you to share them with whomever, whenever. In essence, it fundamentally changes how people think of the Internet. While, Chrome/Google isn’t the Internet, I’m sure they won’t mind people thinking they’re synonymous with it.
I wish I could hate Apple, but then they go and make brilliant commercials like this one.
This is what we believe, technology alone is not enough… when technology gets out of the way everything becomes more delightful, even magical. That’s when you leap forward.
It always impresses me when big brands are able to move fast enough to capitalize on current events.
While not a new video/viral concept, kudos to T-Mobile for having the foresight to spoof the Royal Wedding in a fun, appealing way that the masses can relate to.
As a marketer, are you keeping abreast of current events that might tie to your brand? Is your brand, your team and your Executives open minded and limber enough to make a move when inspiration strikes?
Inspiration is all around us. Remember to stop and take the time to let it soak in.
In today’s advertising world, is the creative brief outdated? My vote is absolutely! But, it also shows that we, as marketers, continue to ironically be awful communicators. While we have 100′s of “new” tools for communication, we still have to revert back to the outdated method of RFPs and creative briefs. Why? What would happen if we did neither? What would happen if we broke tradition and “rules” and requested creative/campaigns/ideas informally and like normal people? Is making agencies/subordinates jump through crazy hoops simply an ego boost and power trip?
It’s that time of year again… Super Bowl XLV. The more things change, the more they stay the same. After seeing the commercials, I have to wonder, has advertising gone downhill or as consumers (and marketers) are we expecting too much from Super Bowl ads? The interesting piece? It seems like we’ve turned back time. This year, there were no crazy specials (remember Dockers free pants), no reason to visit a YouTube page to see the long version of a commercial and very few strong calls to action to visit a website. Sure, this year, some companies had paid search running – kudos to Coke, Chevy and a handful of others. And, you have to love that the Google ad from last year’s Super Bowl popped up as the #1 video search. Coincidence? I think not
All around best. Honestly, I wouldn’t expect anything less from Weiden+Kennedy
The one that pulled on your heart strings. Kudos to VW for clearly putting some additional pre mainstream advertising around this commercial. With 16.4MM views, it’s outpaced even the best (i.e. Chrysler only has 7,783 views)
Telefora’s ad cracked me up. Sadly, Telefora didn’t even upload it to their YouTube channel. Luckily, someone else uploaded it to theirs and are reaping the rewards.
Verizon’s commercial for their release of the iPhone is a fun one. In addition, like many companies these days, the whole commercial focuses on thanking the consumer for their loyalty. Will we start to see more and more companies changing to more consumer focused advertising?
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It’s a brilliant commercial by Google. But, the underlying message is even cooler – technology has the ability to make your real world experiences not only better but it allows you to share them with whomever, whenever. In essence, it fundamentally changes how people think of the Internet. While, Chrome/Google isn’t the Internet, I’m sure they won’t mind people thinking they’re synonymous with it.
Themocracy