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By Vegasbab, January 11, 2011 10:26 pm

Hysterical and brilliant all at the same time. Enjoy the laughs.

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By Vegasbab, January 2, 2011 7:11 pm

There are a few things you always have to believe in – love, impossible things and the underdog. Here’s to the underdog in all of us, here’s to the results not adding up and here’s to passion trumping logic.

The theory of evolution claims that only the strong shall survive. Maybe so…maybe so…But the theory of competition says just because their the strong doesn’t mean they cant get their ass’s kicked. Thats right. See what every long shot, come from behind underdog will tell you is this. The other guy may in fact be the favorite, the odds maybe stacked against you, fair enough. But what the odds don’t know is this isn’t a math test. This is a completely different kind of test. One where PASSION has a funny way of trumping logic. So before you step up to the starting line, before the whistle blows, and the clock starts ticking. Just remember out here the results don’t always add up. No matter what the stats may say, and the experts may think, and the commentators may have predicted, when the race is on all bets are off. Don’t be surprised if someone decides to flip the script and take a pass on yelling uncle. And then suddenly as the old saying goes, WE GOT OURSELVES A GAME!

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By Vegasbab, December 29, 2010 5:32 pm

We always want the unknown, what we can’t have, the mystique.

Trust me, I do it all the time too. The unknown is exciting, thrilling and gives us butterflies. If we’re the slightest bit bored or disgruntled we automatically want a new job, a new city, a new significant other, etc. Why? Because we always think the grass is greener elsewhere. Sometimes it is, sometimes it’s not. We strive for perfect, interesting and beautiful, but if you think about it, a beautiful thing is never perfect. Seriously… would you really want a relationship where the other person always yes’d you along, never disagreeing, never pushing you from your comfort zone?

Yet, as Jimmy Fallon explains in Almost Famous, we will never stop chasing the unknown.

Sometimes, I think this is sad. Sometimes, the best things are right in front of our faces and we can’t see them because what’s behind the curtain seems so much better. But, what happens when it’s not? What happens when your perfect is staring you right in the face and you’re too busy chasing “the nothing” that you fail to see your perfect?

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By Vegasbab, November 21, 2010 9:11 pm

In the past few months, I’ve started to give major kudos to Gap, only to say, “wait…” and scratch my head.

I won’t even mention their logo debacle. But, if you want, you can make your own here.

Then, I stumbled on the below Gap commercial. For Gap, it’s different, yet fits its brand and previous holiday commercials. Then, the genius sets in. If you “like” the commercial on Facebook, Gap will donate a $1 to one of the charities mentioned. Sure, it might sound silly or simple, but it’s still impressive for a big brand. They are marrying the two things people are really into lately – social networks and doing something easy through a social network for charity. And, they are doing it through a traditional medium, TV.

So where’s the failure? The failure is sadly on multiple levels, all that should have been, “duh’s”:

1. As far as I can tell, they don’t promote the video on their own Facebook wall. Okay, after double checking, they do promote it on the main tab, but you have to click on a banner (with no call to action to the charity component) that doesn’t give you any insight that you’ll watch a video
2. The YouTube video doesn’t click to their Facebook page at the end. Sure, back in the day, this was difficult or near impossible, but now it’s easy cheesy. Why wouldn’t you revise the video slightly to be clickable to your Facebook page. You’ve either lost people to thinking that they need to “like” the video on YouTube itself, or they have no idea to find the video on Facebook.

When putting your “traditional” commercials online, stop and do the “easy” things that make sense for the medium/channel you’re posting within. These days, it’s kinda like buying paid search for your Superbowl ad or the url for your company name before announcing publicly

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By Vegasbab, August 1, 2010 2:41 pm

I won’t deny it, I’m a sucker for most alcohol campaigns. I don’t know why, but to me, they are so well done, so sharp and put together.

The latest, is True Originals. It’s an interesting campaign. One with a url, trueoriginals.com, that redirects to Facebook, not a website. To me, the strangest thing is not a single video nor the Facebook page is branded Bacardi. I looked hard, the bottles in the back of the bar aren’t all Bacardi. The bottle that the bartender pours from has its label hidden. Strange, no? The other odd piece is that the main Bacardi Facebook page and site make little mention of the campaign, as if it’s just one of many, which I suppose it is Nevertheless, it’s one I fell in love with.

Here’s one of the four. Enjoy!

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By Vegasbab, July 3, 2010 12:28 pm

I must admit that I’m not necessary a fan of Stoli Vodka, but, I am a huge fan of their new campaign – Lead On. Would You Have  Drink with You? The campaign is brilliant, tongue in cheek and pulls the emotional ties of their target audience.

From their site, the idea behind the campaign is:

It’s not about their fame or fortune. It’s that they dare to challenge convention, unafraid to break new ground. They’re bold enough to attempt things that most say couldn’t, or even shouldn’t, be done- and they’re passionate enough to achieve them. But most of all, they’ve truly lived life.

Here’s the first two commercials from the new campaign

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By Vegasbab, May 22, 2010 8:24 am

At iMedia’s Agency Summit this past week, one of the speakers talked about 3M’s motto since the 1940′s being, “Hire good people and leave them alone.” I love that idea. I wholeheartedly agree with that idea. Give people goals, encouragement and enough thought-provoking questions to take them to the next level, but on a day-to-day, project-to-project basis, leave ‘em alone!

While long, the below video, What Motivates Us (You and I) is a fun example of just that. While a bit counter-intuitive, it’s a good reminder that us crazy humans (to an extent) are more motivated by social rewards like recognition vs. cold, hard cash. If you want your team to bring you to the next level, start thinking about how you can leave them alone more often

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By Vegasbab, February 28, 2010 9:17 am

Not early as engaging as the Socialnomics videos, but nevertheless a fun one:

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

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By Vegasbab, February 20, 2010 12:23 am

Day two of the new job. There’s the part of me that loves being ten feet under. There’s the part of me that loves looking around and saying, “This is MINE. All of it. Down to the door tags and on-hold messages. Mine, mine, MINE.” And, then there’s the part of me that loves the inch by inch madness. Because, at the end of the day, it’s that extra inch that makes a winner.

For as long as I can remember, Al Pacino’s speech in Any Given Sunday has inspired me to crawl just a little harder.

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By Vegasbab, February 18, 2010 6:38 am

I love Nike commercials. Once again, they nail it with the soundtrack, lyrics and visual imagery.

How quickly will your brand get back up? Personally, I think this epitomizes the Southwest vs. Kevin Smith example. Southwest got back up quicker and more graceful than any company I have yet to see. And yes, that whole saga is another post in the making