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the ups-and-downs and sides-to-sides of the little things that make up life
Huxley said, “Memories are a man’s private literature.” Memories are private and you never know which ones will be picked up, stored away and treasured. In 1 Year, 10 Projects, 100 Discoveries, ten of the discoveries are memories- fun, sad, happy, I’m not sure what types there will be, but I do know that they will […]
While in San Diego, I walked by a very strange looking billboard during the day. An advertisement for Newcastle, the billboard had a tagline and then a ton of what looked like randomly placed bottle caps. For the life of me, I couldn’t figure out what shape or pattern these bottle caps made. After a […]
I liked the thoughts in this post so much, that I’m reposting them here. While the post is short and sweet, the thoughts and ideas it generates are more complex. When approaching a social marketing effort (or really any marketing effort) think: Make everything possible sharable, and use double entendre / ambiguity in the status […]
Are you ready for a secret? Promise not to tell anyone? Okay, here goes… don’t tell… I’m naive and still have many life lessons ahead of me, both big and small. In essence, 1 Year, 10 Projects, 100 Discoveries is actually 100 lessons. But, this project of 10 lessons is about ones that hit me over the […]
After this weekend, I’m getting pretty close to the real deal. Now, I just need to get away from all the people that make me unhappy.
Thanks to a Facebook ad. Yes, targeted advertising does work! I discovered Speedo’s Unforgettable Swims campaign. If you know me, then you know I love swimming, even though I don’t jump in the water as often as I should these days :/ Needless to say, I love the video and campaign, even if it is […]
In the last three years, specifically with the rise of social media and its discussions around measurement, I’ve seen more and more arguments around the measurement of online media as a whole. Last Click is Dead! It’s all about engagement! No wait, it’s all about brand awareness! In a recent iMedia article, 10 Reasons to […]
I have one deal breaker. Mae West says kissing is a man’s signature. Signature or not, it also tells you everything you need to know about a man. 1 Year, 10 Projects, 100 Discoveries started with 10 Guys, 10 Weeks, 10 Drinks. The sequel is 10 Kisses, 10 Tastes. This post is part of that project. You can see […]
With all our advancements in technology, companies focusing on the bright and shiny objects and mantras that say, “Email is dead. Facebook > Company Websites,” marketers lack of smart, targeted advertising is upsetting. While companies are in a Gold Rush state to innovate, we often forget the simple things. We forget the data that is […]