Limitless Possibilities

The words “limitless possibilities” has popped up a lot lately. To me, it’s a fascinating concept that is difficult to master. What does “limitless possibilities” mean? I’m glad you asked, because here are three explanations: In a fiction book I read recently, the main character struggled with opening herself up to the limitless possibilities. Instead, […]

How I Became a Nike Fan

I’ve blogged a few times about not being a Nike fan. While I love their commercials, I’ve never been impressed with their sports gear. But, this year, Nike has once, twice, three times won me over. Aside from their clothes fitting awesome, here’s why I’m willing to pay $50 for a pair of shorts I […]

Beneath Your Beautiful

It’s not often that a song strikes me so much that I post it here. In fact, it’s been two years since I have. But, Beneath Your Beautiful by Labrinth featuring Emeli Sande did. Take a listen. It’s a beautiful song about the walls and masks we wear every day. And, the someone who wants […]

The (Absurd) Power of Branding

When you can charge $120 for a plain, white T-shirt and not even have to imprint your logo on the front, well, that’s where the power of branding heads into the absurd.

#LexusInstaFilm

It’s rare these days that I post about a great marketing campaign. There just aren’t a lot these days. Most campaigns are cookie cutter or trying so hard to be cool while using the latest and greatest social media fad, that they just fail. But, Lexus’s #InstaFilm nails it. They include the “hot” trend, stop […]

Advertising Slogans in a Fragmented World

This month, 25 years ago, Nike, with the help of Wieden + Kennedy, unveiled the now famous advertising slogan, “Just Do It,” to the world. In a look back, AdWeek laments that “Just Do It” is the last great advertising slogan we’ll ever see. Why? The writer believes that when the slogan launched, media times […]

10 Moments, 100 Discoveries: Moment 8 – I am Spartan

In 2011, I set out on an adventure of 100 Discoveries. I thought I could finish in a year. But, the reality is, you should never finish an adventure like the one I created. With that in mind, this post is part of that project. You can see all 10 Moments here and the entire project here. Enjoy the […]

10 Moments, 100 Discoveries: Moment 7 – Slow Progress is Progress

In 2011, I set out on an adventure of 100 Discoveries. I thought I could finish in a year. But, the reality is, you should never finish an adventure like the one I created. With that in mind, this post is part of that project. You can see all 10 Moments here and the entire project here. Enjoy the […]

10 Moments, 100 Discoveries: Moment 6 – My Favorite

In 2011, I set out on an adventure of 100 Discoveries. I thought I could finish in a year. But, the reality is, you should never finish an adventure like the one I created. With that in mind, this post is part of that project. You can see all 10 Moments here and the entire project here. Enjoy the […]

10 Moments, 100 Discoveries: Moment 5 – The Moments Others Make for You

In 2011, I set out on an adventure of 100 Discoveries. I thought I could finish in a year. But, the reality is, you should never finish an adventure like the one I created. With that in mind, this post is part of that project. You can see all 10 Moments here and the entire project here. Enjoy the […]

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