Go Phelps

Once again, an advertiser has missed out on some key opportunities by not making their videos easily sharable. Visa’s campaign, Go World, for the Olympics is really cute, involves a lot of feel good commercials and an in-depth site with athletes’ background stories. However, none of the videos can be embedded and there’s no one […]

Posted by Vegasbab on August 14th, 2008 | No Comments Posted in Advertising, Event, Interactive Media, Marketing, Video

5 Ways to Blow

Today’s iMedia article, How Agencies Blew the Pitch, is great. I wish I could have contributed, but since we have a strict no comment policy, I couldn’t add my horror stories. And boy, do I have a lot Just a few things I love about the article and totally agree with: 1. The little things […]

Posted by Vegasbab on August 12th, 2008 | No Comments Posted in Interactive Media, Rant, Work

Perfection is Debatable

I like how Patron has taken their “Some Perfection is Debatable” campaign and integrated it into all marketing channels. The website is fun – people love voting, seeing what others think and occasionally commenting about them. Patron gets it, unlike MGM MIRAGE’s latest UGC campaign. Forty-eight hours in Vegas, in theory, is a cute idea […]

Posted by Vegasbab on July 26th, 2008 | No Comments Posted in Advertising, Interactive Media, Marketing, Social Media, Video, Web 2.0

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