Twitter and Brands

Lately, several posts have popped up about brands on Twitter and how they should use the service. These posts annoy the hell out of me. The people who are writing them are (a) not directly associated with the big brands that are on Twitter (b) don’t have any big brand clients on Twitter and (c) […]

Perfection is Debatable

I like how Patron has taken their “Some Perfection is Debatable” campaign and integrated it into all marketing channels. The website is fun – people love voting, seeing what others think and occasionally commenting about them. Patron gets it, unlike MGM MIRAGE’s latest UGC campaign. Forty-eight hours in Vegas, in theory, is a cute idea […]

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