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1+1=3
How many lines are there?
There’s the first line, the second line, but then there’s a line of negative space that runs between them. See it? 1+1=3. How many times in our lives, careers, thoughts, etc. do we only see the white lines? How many times do we miss the beauty and innovation that’s right in front of our faces?
In marketing, innovation and interactive experiences seem to be the overriding buzzwords. Marketers endlessly struggle with the next “big” thing. We rack our brains, search far and wide and often end up with costly flops. But, what if instead of searching far and wide, we slowed down and looked between the “lines” right in front of our faces? Sometimes, you have to slow down to get ahead. And sometimes, one plus one really does equal three.
Thanks to this post for the inspiration.
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