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How Many Brands Do You See?
Ninety brands later, thanks to Noah Brier’s Brand Tag Project and a cool idea from Dear Jane Sample, I too have created a Brand Profile. Jane Sample also started compiling every one’s Brand Timelines. See all the same, new and International brands others are using. So far, this Brand Day by Riot Girl is my favorite.
Five caveats to My Brand Timeline:
- Each logo was used only once (aside from Twitter) no matter how many times I encountered it during the day.
- Yes, I use store bought brands and no, I did not include them.
- Yes, I make it through the day without Google. It is not my search engine of choice.
- Things I couldn’t remember what brand they were (i.e. my bed, couch, etc.) weren’t included. Maybe those brands should do a better job branding themselves if they want to be included next time.
- Yes, this is all about perception. I know I encounter way more brands during the day. I either (a) forgot about them (b) didn’t want to include them or the most probable choice; (c) was just too lazy to find their logo.
Posted in Advertising, Fun, Marketing, Web 2.0
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