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Ed McCabe once said, “An ad that doesn’t cause a ruckus is a lousy ad. I’m constantly in trouble and I think that’s proof of my worth.”
Think about it.
If you’re not making waves and shaking things up, you’re not doing your job. The internet changes at least every six months. So, why are you still running the same creative, planning the same media buys and doing the same things that you did last year? Shake it up. Make waves. Get yelled at. Fight for what you think is right. If you’re not doing those things, you’re not giving 110%.
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