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Duh

The study that has everyone ohhh and ahhh’ing this week? Well ladies and gentlemen, it’s: iPhone Users Recall Ads 21% better than non-iPhone users.

To this I have one word: DUH.

Let’s think:

  1. iPhone users only see ONE ad at a time
  2. The ad is big, colorful and annoying. Think pop-up ads when they first debuted
  3. If you’re a non-iPhone user the chance of your browser being configured to javascript and html is low. What does this mean? It means all you see is ugly, text based stuff aka no big, colorful ad

On a non-sarcastic note, I am both a heavy iPhone and Blackberry user. If I want a “pretty” experience, I use my iPhone. If I have time to play around, I use my iPhone. If I want a great user experience, I use my iPhone. If I want black and white, down and dirty data? I use my Blackberry. Aside from the “duh’s” above, I think it’s the way phone users are conditioned- your Blackberry user is the finance/analyst/legal person inside you. The iPhone user? Well, they are the artist/marketing/creative thinker inside of you.

Posted by Vegasbab on June 2nd, 2009 Posted in Advertising, Interactive Media, Marketing, Mobile

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