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This is a rant. You’ve been forewarned.
I AM SICK AND TIRED of people whining, “no one’s figured out social media ROI yet.”
I got news for you buddy… YES, we have. It may not be a download-able report like your display campaign, but oh yes, the ROI of social has been discovered. In case you missed it, it was hiding under the purple rock.
So, SHUT THE FUCK UP. Stop using that as an excuse or an easy way out. Just because you can’t figure it out, doesn’t mean others haven’t. Stop dumbing down the industry.
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