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Vegas Exposed
To say that this week’s been craptastic, would be an understatement. Then, the fabulous Vegas Exposed campaign debuted.
Originally, I thought it was a “special” campaign courtesy of R&R Partners and LVCVA. I can’t begin to tell you how thrilled I was that my hotel room tax dollars were helping pay for this campaign.
But, then it hit me. It was not an LVCVA debacle. Vegas.com was simply following in their beloved footsteps. And, my love for the campaign grew. Ahh, where to begin?
- WTF. Could Mirage’s logo be any bigger?
- Where’s the call to action? Oh, wait, it’s below the fold. Why would you ever put it in the main video? What about a CTA to book a room or show ticket? Hell, I’ll even take “Learn More” for $200.
- Their YouTube Channel indicates that people didn’t bother watching more than one to two of the nine videos already posted. Approximately 15 more are being posted over the next three weeks. Anyone want to take a gamble at how many of those will be watched?
Must be nice to be a Brand Marketer who isn’t held accountable for anything that resembles a real ROI. And yes, I’m jealous 
Posted in Advertising, Interactive Media, Marketing, Rant, Video
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