Find Me
Anal Organization
Oldies But Goodies
More Stuff
Nonsense Notes
Whiskey Notes and Parachuting Fish
the ups-and-downs and sides-to-sides of the little things that make up life
Stop Looking for the Next Twitter
Every once in awhile, I enjoy reminding myself it’s okay to not keep up. Yes, it’s important to stay up to date with some of the latest and greatest, but, you also have a valuable and existing toolkit just waiting to be tweaked. As Bill Marriott says, “Success is never final. We can always do better with what we already have.”
In his post, Stop Looking for the Next Twitter, David Armano, puts it succinctly – “‘yesterday’s Twitter’ needs some care and feeding before you start looking for the next Twitter.”
Trust me, spinning your wheels looking for what’s next isn’t going to generate as much ROI as tweaking your current path to conversion or being more strategic about your customer relationship management (CRM). Make fixing your current strategy a top priority, and put trying to figure out the next “big” thing on a back burner. Unless of course, your current strategy is already 110% perfect 
Posted in Interactive Media, Marketing, Social Media, Work
Leave a Reply