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Four Simple Ideas
Just like the White House and Pope are kicking butt and taking names in the interactive space, so is Coca-Cola. When such a large brand can think about social media in these four, simple and real ways, it makes me wonder, “Why can’t we all?”
At a Blogger Outreach presentation, Coke talked about four “truths”:
- They don’t own their brands – people do
- Every day is election day – woo the audience constantly
- Fish where the fish are – be where you should be
- Success revolves around genuine and compelling content
Posted in Interactive Media, Social Media
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