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I wrote about the perils of QR Codes before. More frequently I see QR Codes popping up on magazine ads, direct mail pieces and store windows. Sadly, few marketers are getting them right. Arik Hanson does a fabulous job sharing his QR experiment in Mall of America during Black Friday. No insights into what’s behind […]
I love this video by Bacardi. Luck is simply a state of mind. Luck happens when you always say, “yes.” Luck happens when you dance in the rain instead of hiding from it.
If you’re in the retail game, Q4 is a game changing quarter. It’s also when the competition to garner eyeballs is the toughest. This campaign by JCPenny is my far the most brilliant one yet! Check it out.
Every once in awhile, marketers beautifully combine the medium’s location with creative to create brilliant advertising. The below billboard is one that sits outside the Las Vegas airport as you’re leaving the parking garage. It’s one of my favorite. As I like to say, every time I return to Vegas Steve is always the first […]
While in San Diego, I walked by a very strange looking billboard during the day. An advertisement for Newcastle, the billboard had a tagline and then a ton of what looked like randomly placed bottle caps. For the life of me, I couldn’t figure out what shape or pattern these bottle caps made. After a […]
Thanks to a Facebook ad. Yes, targeted advertising does work! I discovered Speedo’s Unforgettable Swims campaign. If you know me, then you know I love swimming, even though I don’t jump in the water as often as I should these days :/ Needless to say, I love the video and campaign, even if it is […]
In the last three years, specifically with the rise of social media and its discussions around measurement, I’ve seen more and more arguments around the measurement of online media as a whole. Last Click is Dead! It’s all about engagement! No wait, it’s all about brand awareness! In a recent iMedia article, 10 Reasons to […]
With all our advancements in technology, companies focusing on the bright and shiny objects and mantras that say, “Email is dead. Facebook > Company Websites,” marketers lack of smart, targeted advertising is upsetting. While companies are in a Gold Rush state to innovate, we often forget the simple things. We forget the data that is […]
I love this campaign from Dentyne. It’s simple, yet profound. If you think about how emotions are being “digitized” these days, this campaign is a good reminder of the “analog” goodness being left behind. Even with all our technological advances and upcoming innovations, nothing will ever compare to spending time with someone face to face.