Duh

The study that has everyone ohhh and ahhh’ing this week? Well ladies and gentlemen, it’s: iPhone Users Recall Ads 21% better than non-iPhone users. To this I have one word: DUH. Let’s think: iPhone users only see ONE ad at a time The ad is big, colorful and annoying. Think pop-up ads when they first […]

I'm Here, Send Me an Offer

When I first heard about location based services, they creeped me out. Being a single woman with family 2,600 miles away, I’m usually overly cautious. Therefore, understandably, allowing my “friends” to know exactly where I was at any given time was a huge red flag. BUT, then I got an iPhone. Finally, I’m starting to understand […]

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