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the ups-and-downs and sides-to-sides of the little things that make up life
At the beginning of the year, I wrote about the Top 5 Things I’m Already Sick Of. Rereading them, I realize these things haven’t abated and I’m still sick of them. But, here’s a few more things I’m getting sick of. Social Media Boys Club. They seem to be getting worse. They’re everywhere. In every […]
I can only laugh at the pure irony of this one… For FIVE months I’ve been asking for x. In those five months, I got zero clarification on x. Ironically, after the project tanked because there was no clarification, there was a blog post written clarifying x. All I can do is say, “Are you […]
It’s been burning inside me for weeks. I can’t do it. I want to. I can’t. The angel on my left says, “Don’t”. The devil on my right says, “Do It.” I’ve re-written it a hundred times, a hundred ways. My mind is very strong. My heart? It screams, “Please.” My body? It’s developed a painful […]
A few weeks ago, there was an article in Ad Age, Want More Out of Your Agencies? Write Better Briefs. True to Ad Age biases, it layed all the blame on Clients who didn’t provide clear enough direction to their BDA. The article, based on a research “study”, went on to say that 30% of agency […]
I’m cranky. I feel like I’m on some crazy Reality Show. I hate blogging about Twitter. Yep, this is going to be one snarky blog post Let’s give you the background: ESPN says no more twittering about work stuff Why? They just don’t see the ROI Why this is dumb: I feel like no goal […]
I love working in Vegas. Honestly, I do. I mean, I just bat my eyelashes and everyone and their mom wants to work with a “uber cool” Strip property. Think Pepsi, Ford, Coca-Cola, AMEX, Absolut Vodka, Panasonic, Nintendo, Southwest, Travelocity and the list goes on. From sports to food to alcohol to you name it, we’ve […]
The article about Ignited zapping Zappos was one of the first things I read this morning. I was annoyed then and I’m still annoyed. If you’re not familiar with the story, here’s the background: Zappos put out an RFP for an agency and a $7MM marketing effort. Zappos originally gave it to 16 agencies. But, when […]
Dear BDA, Thank you for responding to my RFP. I’m sure a lot of time, effort and thought was put into your response. With all that time, effort and thought, it would behove you to spend an extra 20 minutes or less doing a little grammar and spell check. Remember, the little things count. Here’s […]
Just a few things I learned this weekend: Men are total babies. Even the smart ones. Passive aggressiveness drives me crazy. Just say what you have to say. To my face. I’m still waiting for the guy that makes it past the two week mark and isn’t a total prick. I guess my guy picking […]
This is a rant. You’ve been forewarned. I AM SICK AND TIRED of people whining, “no one’s figured out social media ROI yet.” I got news for you buddy… YES, we have. It may not be a download-able report like your display campaign, but oh yes, the ROI of social has been discovered. In case […]