The Southwest Difference

Sometimes, pictures say it better than any words can. For the road warriors that often travel on a holiday, thank you Southwest for making travel on those days just a little bit more special.

Other airline check-in on Valentine’s Day:

Southwest Air check-in on Valentine’s Day:

10 Foods, 100 Discoveries: Food 7 – NYC Eats

Is it true? You are what you eat? Growing up, my dad was always a plain meat and potatoes kind of guy. Thus, my taste buds have never strayed far… until now. In 1 Year, 10 Projects, 100 Discoveries, ten of the discoveries are different types of food. This post is part of that project. You can see all 10 foods here and the entire project here. Enjoy the flavors, I sure am!

New York City is a true mecca for gastronomy. In fact, there were so many food types on my list to eat that I didn’t even get close to crossing them all off. I guess that just means I’ll have to go back 🙂 Below are just a few of the highlights from my NYC food tour.

I was incredibly skeptical about Babycakes, a vegan and gluten free bakery. In fact, I was so skeptical that I crossed it off my list. But, I was told that even gluten free, it was completely worth it. The result? It indeed was some of the best vegan baked goods I’ve tasted. The Red Velvet cupcake was incredibly moist and the icing was just the right amount of sugar.

I love bagels. I especially love my very first NYC bagel experience so many years ago. The memory of it is still so vivid, except of course, the name of the place 🙁 This time, multiple recommendations came in for H&H Bagels. In fact, I was told it was the only way to go. I made the trek and even managed to get a hot and fresh one. While delicious, I didn’t think it lived up to all the hype. But, sadly, I didn’t have a chance to try another bagel elsewhere to compare it to.

I also have a huge sweet tooth with cheesecake being a weakness. Juniors was some of the best cheesecake I’ve ever had. It was so creamy and good that the original did fine all by itself – no fruit toppings or whacky ingredients to mask the taste needed. This is one cheesecake I’ll be going back for!

Last but not least, Katz’s pastrami on rye rounded out my tour. The deli made famous by the movie, When Harry Met Sally, was quite the NY deli experience. While the pastrami was delicious, the bread was a disappointment. The bread could be likened more to white bread than rye.

A hot dog from a street vendor, lots of pizza from hole in the wall places (my favorite) and leaf cookies rounded out my food tour. A special thank you to everyone, especially Adam, who provided me many a recommendation on where to find good eats!

10 Cities, 100 Discoveries: 4 – Wicked NYC

Someone famous said, “Travel and change of place impart new vigor to the mind.” For me, it’s a new way of seeing things, or as Carrie, from Sex and the City said it’s reminding myself that, “[Everything] is just a plane ride way.” Besides, what would the journey, 1 Year, 10 Projects, 100 Discoveries, be without travel, or more specifically, 10 unique cities. This post is part of that project. You can see all 10 Cities here and the entire project here. Enjoy the ride, I sure am!

I’ve been to New York City a handful of times. Each time I have a list of things I want to accomplish. But, alas, each time I never quite finish the list. For over four years, Wicked has been something on my New York City list that’s never been crossed off. Until this trip.

Did it live up to the hype? Yes, more so than some of the other plays I’ve seen (ahem, Avenue Q). And, while “we can’t all come and go in a bubble,” Wicked had some great music, costumes and an even better lesson about dreams and change:

Some things I cannot change, but ’til I try I’ll never know.
Cause getting your dreams
It’s strange, but it seems
A little — well — complicated
There’s a kind of a sort of : cost
There’s a couple of things get : lost
There are bridges you cross
You didn’t know you crossed
Until you’ve crossed.

And, leaving NYC was just like leaving Wicked…

About Joel

Thanks to Penelope Trunk, I stumbled onto the below “About Me” page. Wow. By far, this is the coolest, most succinct and well told about me / biography. It’s a quick, easy and light hearted read about a serious subject. More importantly, it sets Joel apart from the pack.

What does your About Me or Bio say about you?

Google Love

Google really nailed it this Valentine’s Day with their Love doodle and Map Your Valentine e-card. Make your own here.

Happy Valentine’s Day!

10 Experiences, 100 Discoveries: E4 – Brandy Library

Albert Einstein said, “the only source of knowledge is experience.” With that in mind, as part of my adventure, 1 Year, 10 Projects, 100 Discoveries, ten of the discoveries are about experiences I’ve always wanted to have. This post is part of that project. You can see all 10 Experiences here and the entire project here. Enjoy the moments, I sure am!

I’m a whiskey girl… I like my drinks with a little more edge and pain. When Urban Daddy delivered information about the Brandy Library to my inbox, I was instantly in lust. For four months. Finally, I had my chance.

Located in a small, out of the way area of New York City, the doorway was covered with a heavy, velvet curtain. The inside was a dark, library-like cavern with bottles upon bottles on wood shelves throughout the whole lounge. The menu? Three pages of food and 65 pages of alcohol, specifically, Brandy, Scotch and Whiskey! The result? A new drink found – The Godfather.

10 Cities, 100 Discoveries: 3 – Quebec

Someone famous said, “Travel and change of place impart new vigor to the mind.” For me, it’s a new way of seeing things, or as Carrie, from Sex and the City said it’s reminding myself that, “[Everything] is just a plane ride way.” Besides, what would the journey, 1 Year, 10 Projects, 100 Discoveries, be without travel, or more specifically, 10 unique cities. This post is part of that project. You can see all 10 Cities here and the entire project here. Enjoy the ride, I sure am!

Canada was one of the first “cities” on my list for this project. Originally, I had Toronto and Montreal at the top. As luck would have it, I got a phone call from the ILC, the governing body for the lotteries in Canada, inviting me to Quebec City to speak to their team. Even though it was during one of the coldest times of year, how could I possible say no? It was serendipity.

Excitedly, I mapquested the distance between Quebec, Tornoto and Montreal. Alas, mapquest burst my bubble when I realized the provinces were 3+ hours away from each other. But then I discovered I would be heading to Quebec during Caranval. With renewed vigor, I started planning my trek to Quebec.

Upon arrival, it was a three day whirlwind journey filled with nights that lasted until 4am, French food and Caranval goodness. Luckily, I also had the privilege of staying at one of the most famous hotels in Quebec, Le Chateau Frontenac. In the heart of Quebec’s tourist district, it provided the ideal home base for exploration.

In the end, I left with new customs discovered, a few French words added to my vocabulary, scoring a couple pieces of awesome jewelry, frozen and having had the time of my life.

Canada, get ready. I’ll be back… when it’s warmer 🙂

10 Foods, 100 Discoveries: Food 6 – French

Is it true? You are what you eat? Growing up, my dad was always a plain meat and potatoes kind of guy. Thus, my taste buds have never strayed far… until now. In 1 Year, 10 Projects, 100 Discoveries, ten of the discoveries are different types of food. This post is part of that project. You can see all 10 foods here and the entire project here. Enjoy the flavors, I sure am!

During one of the coldest times of the year, I decided to make the trek to Quebec City, Canada. When I’m in a new or even different city than my home town, I have one rule: NO eating at chain restaurants. I’ve never been able to wrap my head around the concept of “wasting” a meal eating at a chain restaurant like Applebee’s, when you could try a new place; a place you might not have the chance to eat at again.

True to form, while in Quebec I made sure to eat some traditional Quebec / French food. The cool part of almost every restaurant in Quebec is that they all have Prix Fixe menus that are a great deal! Often, you could get a 3-4 course meal for the price of just the entree.

The first place I stopped was Le Petit Chateau. Here, I found crepes galore. After a day of trekking around in the below 0 weather, I was cold and hungry. This quaint place with a giant chair of ice outside its doorway hit the spot. And, I’m glad I didn’t read any of the Yelp or TripAdvisor reviews beforehand. They all listed this place as having terrible food and service. But, I found it to be quite the contrary. While not the best meal, it was certainly a good one.

Dinner was another find that was neither on Yelp or Foursquare, Gambrinus. The place was quiet, the service excellent and after a wild night the previous day, this place was exactly what the doctor prescribed. Again, while not a meal for the record books, it was still a good one.

A well known Italian restaurant, Matto, rounded out my meal experience with an incredibly rich, Agnolotti, a ravoili-like pasta filled with veal.

My favorite Quebec “delicacy”? Carnaval food! I can’t remember what they called it, but it was a delicious and hot concoction of fried dough, chocolate, bananas and powdered sugar. I went for the banana option so I could claim it as a healthy, well balanced meal 🙂

10 Experiences, 100 Discoveries: E3 – Carnaval

Albert Einstein said, “the only source of knowledge is experience.” With that in mind, as part of my adventure, 1 Year, 10 Projects, 100 Discoveries, ten of the discoveries are about experiences I’ve always wanted to have. This post is part of that project. You can see all 10 Experiences here and the entire project here. Enjoy the moments, I sure am!

Thanks to the ILC, I spent a few days in Quebec City, Canada. Toronto and/or Montreal had been on my original list for this project, but when I mapquested the distance between the three cities, Toronto and Montreal were out of the picture for this round.

While it was one of the coldest times to go, I couldn’t pass up experiencing Carnaval (and yes, the French spelling is all a’s. You have to say it with an accent!). Before going, people likened it to Mardi Gras in New Orleans. Maybe I missed the parade, but to me, it was more like a state fair, complete with ferris wheel, fried dough and snow sculptures. Nevertheless, for a mere $12 CAD, I got an Effigie (all tickets should be like this), froze my butt off and had the time of my life sliding down slides made of ice, drinking Caribou and other such carnaval-esque fun.

The Creative Brief

In today’s advertising world, is the creative brief outdated? My vote is absolutely! But, it also shows that we, as marketers, continue to ironically be awful communicators. While we have 100’s of “new” tools for communication, we still have to revert back to the outdated method of RFPs and creative briefs. Why? What would happen if we did neither? What would happen if we broke tradition and “rules” and requested creative/campaigns/ideas informally and like normal people? Is making agencies/subordinates jump through crazy hoops simply an ego boost and power trip?

  • Anal Organization

  • Oldies But Goodies

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  • Nonsense Notes