Augmented Reality

I LOVE Augmented Reality. It’s my new favorite bright and shiny object. If you’re not sure what it is, Matt Dickman does the best job explaining it.

Some of the latest ways it’s being used are:

  1. Online shopping / Trying on clothes
  2. Trying out a new hair cut
  3. Finding your way around Wimbledon
  4. Finding your way through the New York Subway system
  5. If your package fits in a certain sized box
  6. Business Card enhancement

I have TONS of ideas on how it can be used for my industry. I’d love to implement a few of them. However, the reality is the rest of the world just isn’t ready. It reminds me a bit of Second Life – Joe Blow doesn’t get it nor does he have the proper technology to use it.

I spent the weekend doing the research. Among other technology impairments, penetration just isn’t there.

But, here’s what is possible… a partner that shares these ideas and excitement with you. But, then does the dirty work and says, “Nope. The ROI just doesn’t pencil out… yet.”

1 Comment

  1. […] love Augmented Reality. Seriously, the thought of doing something with AR makes me salivate, even if penetration is next […]

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