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Designing for Social

I liked the thoughts in this post so much, that I’m reposting them here. While the post is short and sweet, the thoughts and ideas it generates are more complex.

When approaching a social marketing effort (or really any marketing effort) think:

  1. Make everything possible sharable, and use double entendre / ambiguity in the status updates
  2.  Asynchronous group play: help people achieve a goal without being in the same place at the same time.
  3. Make the player the hero of the story
  4. Create hidden patterns that players can discover
  5. Make it fun by creating choices that lead to surprises
  6. Design for five minutes of gameplay
Posted by Vegasbab on August 12th, 2011 Posted in Social Media

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