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Google’s +1 button arrived almost 90 days ago to lots of fanfare and speculative blog posts. I sat and I waited and I watched. I read the opinions. I watched Google search results evolve. And I clicked a few +1 buttons on articles I liked. Oddly enough, in all the opinions I’ve read, my take hasn’t […]
The buzz and defensiveness this week about Empire Avenue reminded me about the conference experience I had in Paris and how angry it made me. Sure, the conference was good. Not great, not horrible, but a solid conference. However, the bullshit that went on behind the scenes due to social media angered me. While I’ve […]
It always impresses me when big brands are able to move fast enough to capitalize on current events. While not a new video/viral concept, kudos to T-Mobile for having the foresight to spoof the Royal Wedding in a fun, appealing way that the masses can relate to. As a marketer, are you keeping abreast of […]
Hysterical and brilliant all at the same time. Enjoy the laughs.
Today was supposed to be my day to be part of the3six5 project – 365 days, 365 views. Unfortunately, wires got crossed and they posted someone else’s post. It’s a great project and one I was really excited about. It was one project that I had been waiting over a year to write for, even […]
In the past few months, I’ve started to give major kudos to Gap, only to say, “wait…” and scratch my head. I won’t even mention their logo debacle. But, if you want, you can make your own here. Then, I stumbled on the below Gap commercial. For Gap, it’s different, yet fits its brand and […]
Just like the White House and Pope are kicking butt and taking names in the interactive space, so is Coca-Cola. When such a large brand can think about social media in these four, simple and real ways, it makes me wonder, “Why can’t we all?” At a Blogger Outreach presentation, Coke talked about four “truths”: […]
I had the pleasure of sitting in a “special” presentation today. It was one where the presenters had intimate knowledge of some key audience members and yet, structured their deck to go above every one’s head. They talked social and search. They threw in “scary” graphs with steep trends both up and down. And, they […]
Not early as engaging as the Socialnomics videos, but nevertheless a fun one: JESS3 / The State of The Internet from Jesse Thomas on Vimeo.