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It always irks me a bit when posts talk about social media not delivering on “promises”, that it “disappointingly” hasn’t grown up yet and it’s not an “enterprise” function of a business because it resides in marketing. All three statements point the blame to social media and some non-existent enterprise department. All three statements are […]
In the last few months, I’ve been amazed at some of the innovative ways companies are aggregating and using information from social networks. From Bravo’s use of Foursquare to We’re All Fans, wow. It seems like the economy has slowed the innovation of “new” and allowed marketers to really harness what’s out there. And, harness […]
Looking back on my posts from last January, I stumbled on this one. I thought it might be fun to update the project with my tweets from 2009. So, here it is, with @replies removed again. Thanks to TweetScan and Wordle for the fun and insights! Worlde of Tweets from 2008:
Foursquare and how people are using it intrigues me to no end. From a personal standpoint, it’s creepy as hell. Here’s some of the things that make me scratch my head: People will “friend” anyone, including brands. Why? It’s amazing that people are okay with friending random people, but don’t want targeted ads. The idea […]
Every once in awhile, I enjoy reminding myself it’s okay to not keep up. Yes, it’s important to stay up to date with some of the latest and greatest, but, you also have a valuable and existing toolkit just waiting to be tweaked. As Bill Marriott says, “Success is never final. We can always do […]
I’m really enjoying the videos from Socialnomics. The first one was great and made quite an impact. It’s also been referenced so many times that it makes me puke This is part two and focuses on some ROI stats. Enjoy!
I feel a bit dirty jumping on the bandwagon and writing about Twitter Lists, but alas, they were shiny and intrigued me for a day. Now? Not so much. Well, at least not till Tweetie updates their app to include them For most, Lists have become another way to feed the ego. It’s another thing […]
BlogWorld Expo was in Vegas this week. What’s that saying? The more things change, the more they stay the same? Yep, that about sums up BlogWorld. It was certainly very different from the iMedia Brand Summit I recently attended and, not in a good way. Maybe I’m just not cut out for social media conferences, […]
I love this post, Your Boss Doesn’t Care About the Conversation, by @MackCollier. It’s been sitting in my favorites for months, waiting for me to expand on it. The piece takes no prisoners; just tells the truth – no boss cares about the conversation. What do they care about? MONEY. If you’re a smart marketer, […]
At the beginning of the year, I wrote about the Top 5 Things I’m Already Sick Of. Rereading them, I realize these things haven’t abated and I’m still sick of them. But, here’s a few more things I’m getting sick of. Social Media Boys Club. They seem to be getting worse. They’re everywhere. In every […]