10 Foods, 100 Discoveries: Food 8 – London Markets

Is it true? You are what you eat? Growing up, my dad was always a plain meat and potatoes kind of guy. Thus, my taste buds have never strayed far… until now. In 1 Year, 10 Projects, 100 Discoveries, ten of the discoveries are different types of food. This post is part of that project. You can see all 10 foods here and the entire project here. Enjoy the flavors, I sure am!

One of my favorite experiences in London was traversing through Borough Market, a food bazaar with what were to me, many exotic foods like Kangaroo and Ostrich burgers and ginger fudge. Rows upon rows of fresh meats, cheeses, fruits, chocolates and pastries certainly made my eyes much larger than my stomach. It also made me wonder why I didn’t go to the Farmer’s Markets in the States more often.

My favorite dish at the market was almost missed because the line was so long. But, then I stopped to watch them make it and the rest is history. The dish and type of cheese started with an R, but sadly, I didn’t write down the name and can’t quite remember it. Nevertheless, the process started with placing the block of cheese on a hot iron. It would stay there until the top of the cheese melted and started bubbling.

Cheese being melted

Then, they would pick up the block of cheese and scrape the melted top onto slightly mashed potatoes. Garnishes included pickles and onions. The result? A little piece of gooey, cheesy heaven.

The end result

10 Cities, 100 Discoveries: 7 London Travels

Someone famous said, “Travel and change of place impart new vigor to the mind.” For me, it’s a new way of seeing things, or as Carrie, from Sex and the City said it’s reminding myself that, “[Everything] is just a plane ride way.” Besides, what would the journey, 1 Year, 10 Projects, 100 Discoveries, be without travel, or more specifically, 10 unique cities. This post is part of that project. You can see all 10 Cities here and the entire project here. Enjoy the ride, I sure am!

Sometimes, you have to go far away just to come back home. Admittedly, I loved everything about my Europe adventure. I’d do it again in a heartbeat (with some modifications) and I learned some invaluable lessons that I don’t think I could have learned anywhere else or if I hadn’t been traveling alone.

On a London double-decker tour bus, I spotted the below saying – Travel is a means to an end. Home. The saying hit me hard. At this point in my travels, I was a little homesick. I was also coming to the realization that we travel to better appreciate what we have at home – the creature comforts, but also the people in our lives.

If you’ve been a friend for long, then you’ve probably heard my philosophy – it doesn’t matter where in the world you are. People can adapt to anything. What matters most is the people you are with. This idea is one of my strongest beliefs. Traveling through Europe for thirty days only solidified my belief in it.

10 Kisses, 100 Discoveries: #6 Rejection

I have one deal breaker. Mae West says kissing is a man’s signature. Signature or not, it also tells you everything you need to know about a man. 1 Year, 10 Projects, 100 Discoveries started with 10 Guys, 10 Weeks, 10 Drinks. The sequel is 10 Kisses, 10 Tastes. This post is part of that project. You can see all 10 kisses here and the entire project here. Get ready to pucker up, I am!

For my month long trip to Europe, I had a few goals. One of them was to kiss a local in each destination. I was very strict on the criteria for this goal. Outside of the project, there were no rules, but for the kiss to count towards my 10 Kisses project, it had to be every destination. It had to be a guy. It had to be a true local, no transplants allowed. No Americans who were visiting, no Italians who were backpacking through, no Latinos who were living in London for an extended period of time. Nope, this project was pure and so the men involved had to be “pure” as well.

In London, the men were very American. It was the one place I went in Europe where I felt like I was getting ready to run a race – stretch, shake your arms out, bounce up and down and put your game face on. And, it was the one place I was worried about rejection. Like America, in London, the men at the bars were in their own world. They were cocky and more into their clique of friends than the lone girl at the bar. It was a strange, uncomfortable feeling. I mean, how dare you not flirt with me 🙂

Unlike the other countries, in England, I set my sights on a particularly man. I was bound and determined that he would be kiss #6 for this project. I put my game face on and sauntered up to him and his friends at the bar. I played The Game. Maybe I wasn’t quite on that night. Maybe I had eaten too many pastries in Paris 🙂 Maybe I played it too coy and aloof. But, for whatever reason, Ryan (not his real name) didn’t take the bait. I was shocked.

The taste of rejection? It stings for just a minute. It puts a hard, nondescript taste in your mouth, like the taste you get when you’re thirsty. Most of all, after the sting is gone, it puts a determination in your step to do it better next time; to not fail. And the next time? Let’s just say I conquered a Tarzan of a man 😉

10 Cities, 100 Discoveries: 6 Parisian Speed

Someone famous said, “Travel and change of place impart new vigor to the mind.” For me, it’s a new way of seeing things, or as Carrie, from Sex and the City said it’s reminding myself that, “[Everything] is just a plane ride way.” Besides, what would the journey, 1 Year, 10 Projects, 100 Discoveries, be without travel, or more specifically, 10 unique cities. This post is part of that project. You can see all 10 Cities here and the entire project here. Enjoy the ride, I sure am!

Ahhhh, Paris, France. The food, the museums, the gardens, the culture, the drinking, the men, yes, all grand. Maybe, more than grand. But, my favorite part about Paris and for that matter, Europe in general, was the pace of life.

Paris taught me how to slow down. It taught me to take a walk, enjoy the wind and as cliche as it sounds, to stop and really smell the flowers. With a bakery, fruit stands and flower shops on every corner vs. a Starbucks, stopping to take in the fresh smells was easy. People watching in Paris taught me that beauty, happiness and pleasure really are all around us. In fact, these three things are waiting for us everywhere, we just have to slow down enough to see it.

Before leaving my previous job, I stumbled upon the quote “sometimes you have to slow down to get ahead.” I posted it on my office wall, but oftentimes I’d forget. I’d get caught up in the day to day minutiae. However, in Europe, sans phone, text messages and data roaming, I learned that a few hours doesn’t always mean a missed opportunity. In Paris, people look at you in disgust if you eat standing up or on the go, so I learned to take the time to sit down and savor a meal. Guess what? Stopping to sit and enjoy a meal sans starring at a computer was not only relaxing, but I also didn’t miss anything going on in the work world.

Back in The States, I now stop long enough to eat meals at my dining room table, something I haven’t done in 3 years. I have fresh tulips on my coffee table that make me smile every time I pass them. And, most importantly, I’ve slowed down enough to truly appreciate and love life.

Thank you Paris for letting me fall in love with you.

10 Kisses, 100 Discoveries: #5 French Kisses

I have one deal breaker. Mae West says kissing is a man’s signature. Signature or not, it also tells you everything you need to know about a man. 1 Year, 10 Projects, 100 Discoveries started with 10 Guys, 10 Weeks, 10 Drinks. The sequel is 10 Kisses, 10 Tastes. This post is part of that project. You can see all 10 kisses here and the entire project here. Get ready to pucker up, I am!

It never ceases to amaze me, but when you least expect it, love strikes. Walking along the Seine River outside Norte Dame, was where I found the French man, Pierre (not his real name). I smiled and he gifted me a pink Eiffel Tower keychain before asking if I wanted to go for a drink; an expresso that is. Well, not exactly, but I can’t remember what he called it in French. Needless to say, it was coffee, not alcohol.

Pierre spoke seven languages, so we communicated in a combination of broken French, English and Spanish, mixing the languages in a single sentence to understand each other. After drinks, we walked holding hands and cuddling. He first kissed me on a park bench across from the Cathedrale Norte Dame. As we walked under the bridges along the Seine, Pierre said he loved me in all three languages- je’taime, love, te quiero. When he asked if I loved him, I laughed and replied, “No. Maybe like.” His face fell with hurt, but he kissed me again anyway.

There’s a rumor that French men are great lovers. While I could tell Pierre would be good and attentive in bed, French kisses just aren’t my speed. Sloppy, aggressive and tasting of salty cinnamon, I think I’ll cross kisses from French men off my list for now.

10 Kisses, 100 Discoveries: #4 Welcome Home

I have one deal breaker. Mae West says kissing is a man’s signature. Signature or not, it also tells you everything you need to know about a man. 1 Year, 10 Projects, 100 Discoveries started with 10 Guys, 10 Weeks, 10 Drinks. The sequel is 10 Kisses, 10 Tastes. This post is part of that project. You can see all 10 kisses here and the entire project here. Get ready to pucker up, I am!

There’s nothing more romantic than watching lovers greet each other at the airport after a trip; a long journey apart. It’s something I’ve always wanted to be a part of, but has never quite fit.

While there’s no slow running or cheesy signs held up like in the movies, there is excitement, nervousness and comfort. Knowing someone is not only waiting for you but also excited to see you is a pretty cool feeling that embodies all of the above emotions. Duncan (not his real name) was waiting for me at the bottom of the escalators, but, I accidently snuck by him. As luck would have it, my sneakiness landed us in a much more secluded area; one perfect for my first “welcome home” kiss.

And the kiss? Well, the kiss encapsulates all those emotions as well. There’s excitement over the anticipation of it and in the hunger when your two tongues finally meet. There’s nervousness wondering, “will it feel the same?” And during the kiss, there’s comfort in knowing the familiar taste of someone that’s tinged with a hint of excitement, extra mint and cologne that’s just a little stronger than normal.

After the kiss? Well, let’s just say there were seven red lights on my car ride home.

10 Scares, 100 Discoveries: Scare 5 – Rule #1

For me, 2011 is about a year of change, fun and new experiences. With that in mind, I decided to create my own adventure, 1 Year, 10 Projects, 100 Discoveries. This post is part of that project. You can see all 10 Scares here and the entire project here. Enjoy the experiences, I sure am!

I have a lot of “rules.” We all have them. We make them up to protect ourselves; to make our perceptions of the world stronger. Like all of us, I’ve broken many of my self imposed rules. Rules were made to be broken, right? As Randy Pausch explains in the Last Lecture, walls are everywhere we look.  Walls are there to remind us of how bad we want something.  They are there to keep others out.  If you want something, if you really want it, then you have to make the effort to find a way past those walls.

Even though I was terrified, I’ve been looking for a reason to break Rule #1 for almost a year now. Throughout the year, I’ve found a few reasons, but none of them materialized. On March 8, one did. Breaking Rule #1 was akin to losing my virginity. Like losing your virginity, it was a huge deal beforehand and after, you say, “that’s it?” Oddly enough, losing my virginity the second time around was just like the first time I lost it – it wasn’t with the person I wanted most, but it was with the right person at the right time. It was with the person that came into my life just for this moment.

For the record, I broke the rule again the next day. And, while I’m not retiring the rule completely, I now understand the reasoning behind it. Maybe the part of us that develops our own Jimmy Crickets is smarter than any of us will ever realize.

 

The Peril of QR Codes

I haven’t written a rant in quite some time, but the current use of QR Codes infuriates me to no end. I’m sure my fellow marketers are sick of hearing my rant and frankly, I’m sick of hearing it myself since I loathe complaining without doing anything to fix the situation. But, here it goes anyway.

I love the idea of QR Codes. I love imagining the possibilities and I love thinking about where QR Codes could take us in the future. But, I also know that with the way 99.9% of marketers are using QR Codes, we are never going to get to my vision of the future.

While it takes marketers a bit of time and effort to create a QR Code, it takes the consumer even more time to interact with it. Think about it – a consumer has to:

  1. See and recognize a QR Code for what it is
  2. Take their phone out of their pocket/purse
  3. Unlock their phone, which these days typically also involves inputting a password
  4. Then, they have to flip through the screens to find the app (which they had to download beforehand)
  5. Open app
  6. Scan QR Code
  7. Wait for it to register
  8. Get content

Holy shit, that’s a lot of steps. In this day and age, even though some of those steps take mere seconds, getting to what’s behind a QR Code isn’t necessarily instant gratification. Consumers have to work to get that content. When you have to work for something, especially when it’s an advertising message, it better be a damn good one.

Unfortunately, what’s behind most QR Codes these days is not only worthless but also a frustrating waste of time. Here’s a few examples of pure horribleness that I’ve discovered:

  1. Print shop sends direct mail piece with QR code on it. Nothing else, including no instructions because clearly all their potential clients are QR Code savvy 🙂 When scanned, the code takes you to their NON-mobile optimized homepage. This was just a #FAIL all around.
  2. QR Codes were abundant at CES. I was excited. If anyone was going to get it, it had to be advertisers at CES, right?! WRONG. Maybe I missed the good ones, but all the ones I scanned took me to… wait for it… their NON-mobile optimized homepage. WTF. Why do this? Because I can access a QR Code from somewhere other than a MOBILE device?
  3. Admittedly, the last two years I have loved the social advertising campaigns for The Grammy’s. This old school brand has jumped head first into the digital space to engage audiences. Not only have they jumped but they’ve also put some serious dollars behind that jump. This year, all their print ads were tagged with a QR Code. Unfortunately, half of them didn’t scan correctly and the other half took you to a flash-like site that couldn’t be seen or utilized via any mobile phone I was using. I hope the advertising agency that failed to properly test the QR Code before putting it on EVERYTHING got fired.

Dear Marketer, If you’re spending all this time to create a QR Code and the consumer is spending all their time to get the content, why not make it worth everyone’s while? Why not milk it for all it’s worth? Let’s have some video, let’s have a phone number that I can click to call, let’s have a MOBILE OPTIMIZED website AND a special landing page for the campaign. Let’s have something worth the effort it took me to get to there.

Marketers, my biggest fear is that if we continue to do a piss poor job of using QR Codes to communicate, consumers are going to stop engaging with them. It will be a case of the Boy Who Cried Wolf… by the time marketers figure out how to use them to their advantage, consumers won’t believe it enough to scan the darn things.

10 Cities, 100 Discoveries: 5 – Utah Shredding

Someone famous said, “Travel and change of place impart new vigor to the mind.” For me, it’s a new way of seeing things, or as Carrie, from Sex and the City said it’s reminding myself that, “[Everything] is just a plane ride way.” Besides, what would the journey, 1 Year, 10 Projects, 100 Discoveries, be without travel, or more specifically, 10 unique cities. This post is part of that project. You can see all 10 Cities here and the entire project here. Enjoy the ride, I sure am!

I love skiing whether it’s on the water or in the snow. Last spring, I rediscovered snow skiing at Mt. Charleston and became a total weekend ski bum. But, in Vegas, all the cool skiers turn their noses up at Mt. Charleston and head to Brian Head, Utah instead. This past weekend, with three guys in tow, that’s exactly what I did. Now, I understand why people turn their noses up at Mt. Charleston 🙂

With the sun shining and perfect weather, we spent the days tearing up the mountain and the nights drinking beer at the Grand Lodge. Brian Head is a medium sized mountain with great trails for intermediate skiers. Along with lots of blue squares, we did several black diamonds, some steep hills and took a few great tumbles to remind us to “fall harder“.

It was a weekend of many firsts and one that I entered into with no expectations. Upon exiting, it was one of those awesome weekends that you wish didn’t have to end. As for the rest of it? I think this is one discovery I want to keep all to myself.

 

10 Kisses, 100 Discoveries: #3 Goodbye Kiss

I have one deal breaker. Mae West says kissing is a man’s signature. Signature or not, it also tells you everything you need to know about a man. 1 Year, 10 Projects, 100 Discoveries started with 10 Guys, 10 Weeks, 10 Drinks. The sequel is 10 Kisses, 10 Tastes. This post is part of that project. You can see all 10 kisses here and the entire project here. Get ready to pucker up, I am!

With 10 kisses, I seem to be changing and making the rules as I go. Unlike 10 Guys, 10 Weeks, 10 Drinks, 10 Kisses, 10 Tastes doesn’t necessarily have to be with different guys, they just have to be different kisses. When you start to think and be cognizant about it, almost every kiss is different, even when it’s with the same person. Maybe that’s why kissing is so fun; the taste is always a mystery.

I hate goodbyes. Among friends, I’m famous for always doing the Irish Goodbye. Needless to say, goodbye kisses taste bitter sweet. With goodbye kisses, you know they’re coming and you dread and yearn for them at the same time. I knew the goodbye kiss with Duncan (not his real name) was coming hours before it happened. I like to think we both tried to stretch the drive back to my place out as long as possible.

The best and worst part of a goodbye kiss? The aftermath. Alone again, it’s eerily quiet. The quiet is nice, but at the same time you miss the warmth of the other person. You find yourself wanting to see them again. And surprisingly, I find myself caring just when I might see him again.

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