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Thinking Operationally
As I’m reading along today, I’ve come across many “ridiculously easy” solutions to all my problems. Here’s just a few:
Screw the Stakeholders web design requests. Just have an empowered web strategist.
Really? Oh, okay. Let me whip that right up. Even if your web strategist is empowered, I’d like to see them sit in a room of 20 HIPPOs, powerfully say, “no” to all their requests AND be able to follow through with that “no’. Yeah… I’m still waiting…
SEO is the easiest way to get traffic. Make your site SEO friendly, get inbound links and POOF!
Really? Oh, okay. Let me whip that right up. Two hours later? Magic! I have hundreds of thousands of inbound links. Oh! And look! My site ranks #1 for my brand name and category. Wow, that sure was easy.
Give me an F*ing break. Statements like these piss me off. Statements like these make my job harder. Statements like these only make HIPPOS more deluded. Oh yea, and statements like these give NO thought to the OPERATIONAL implications.
Sure, I can implement an SMS platform in under a day, but how’s it going to work operationally? Yea… you forgot to think about that 
Operational thinking may equal a wet blanket, but, someone has to do it. I CANNOT stress enough the importance of thinking about things OPERATIONALLY. Otherwise, your brilliant campaign is going to fall flat on its ass.
Posted in Interactive Media, Rant
[…] “You learn to quickly and methodically assess business problems.” Until reading this, I didn’t realize people didn’t do cost-benefit analysis and SWOT for every project. Again, it’s something I do constantly. I’m baffled that people would dive into a project without doing a proforma first. And, once again, you certainly don’t need a MBA to create either of these documents, you just need to think operationally. […]